Social Media Coordinator - Lewisville, United States - Spero LLC

Description

Primary Responsibilities · Create approved content for publication on social media channels and corporate blog.

This can include writing social posts or long-form articles; taking or editing photos or videos; creating graphics; and occasionally attending events or visiting facilities to cover a story.

· Monitor and report on online mentions and when appropriate, help coordinate company response. · Create and distribute analytics reporting of online content's performance as needed. · Work with Manager Social Media, Director External Communications, and internal clients to help plan and execute online communications.

· Stay apprised of social media and web trends and best practices and make recommendations to keep online messaging fresh and engaging while achieving business objectives.

Primary Qualifications/Requirements · Bachelor's degree or greater in a related field, such as journalism, communications, public relations, social media.

· Two or more years of experience managing social media channels and planning and creating social media and website content in a corporate, governmental, non-profit or agency environment.

· Experience using at least one social media analytics tracking tool (Sprout, Brandwatch, Meltwater, etc.) to create and distribute reports.

· Strong online content portfolio required. Demonstrated writing, editing, graphic design skills. Ability to write compelling copy and create engaging social media posts and articles.

· Proficiency with photo editing in Adobe Photoshop and some experience with a range of content creation tools (examples could include Canva, WeVideo, Premiere Rush, After Effects, Illustrator, etc.) · Experience with at least one major social media management platform (examples could include Hootsuite, Buffer, etc.) · Strong knowledge of features, best practices and comparative strengths and disadvantages of major social media channels.

Current knowledge of social media trends, techniques and technologies. · Experience working diplomatically with internal clients while maintaining corporate standards. · Experience managing multiple assignments on deadline and publishing to a schedule. · Availability to occasionally work extended hours or on weekends (this happens rarely).

Additional Qualifications · Videography and video editing skills are a plus. · Familiarity with AP Style is a plus.