Director - Houston, Texas
14 hours ago
Job description
Primary Purpose:
To support the goals of HCDE and its programs and services by managing multifaceted communications functions within HCDE and with the community; managing media relations between HCDE and all media outlets (local, national, international, etc.); strategically planning communications efforts, with outcomes in mind, to support awareness and understanding of HCDE, its divisions and the services provided to Harris County school districts; all other duties related to managing official communications on behalf of Harris County Department of Education.
Qualifications:
Education/Certification
- Bachelor's degree from an accredited university
Special Knowledge/Skills:
- Demonstrated ability to strategically plan, implement, and manage multi-faceted communications programs to support institution, division and/or program goals
- Knowledge of varied communications platforms, strategies and methods for delivery of messaging
- Record of success in planning and organizing resources and establishing priorities
- Working knowledge of public-school activities and operations
- Ability to analyze and interpret intellectual information and develop accurate and descriptive abstracts and summaries
- Exemplary oral and written communication skills
- Proven ability to manage a team of professionals in a fast-paced, deadline-driven environment with high expectations and a focus on outcomes
- Outstanding customer service mindset
Experience:
- Five years of experience in school public relations, communications, or media relations
- Experience in educational, public sector or private nonprofit organizations strongly preferred
Performance Responsibilities:
- Develop data-driven systems and procedures to support organization's communications activities, including external and internal communications.
- Plan and conduct communications programs, media relations, and events designed to create and maintain a favorable image of HCDE and to keep the public and HCDE employees informed of HCDE programs, accomplishments, and activities.
- Supervise the preparation and distribution of regular and special purpose publications and non-print productions designed to familiarize audiences with HCDE (i.e., Board reports, Annual Report, newsletters, brochures, fliers, directory, calendar, web page, etc.).
- Manage messaging through varied communications channels including HCDE website, social media, email campaigns and publications/collateral materials.
- Serve as the spokesperson for the Department when necessary; manage media relations including crisis communications and reputation management when necessary.
- Ensure alignment of print and digital campaigns with the Department's strategic vision.
- Develop and implement data-driven communications and engagement strategies using two-way communications channels.
- Attend all Board meetings.
- Administer division budget and ensure projects are cost-effective and funds are managed prudently.
- Collaborate with Client Engagement director and other staff/division managers to support marketing efforts through narrative storytelling
- Successfully execute all Communications and Creative Services campaigns on behalf of the Department.
- Manage electronic communications between HCDE and area school districts for general information and awareness purposes (including but not limited to the 25 Harris County school districts).Work with Multi-media Manager to support effective content generation and updates to HCDE website
- Supervise division staff and ensure deliverables are high-quality and on-time, coordinating project priorities with Client Engagement Director and Chief Communications Officer.
- Demonstrate behavior that is professional, ethical and responsible.
- Perform other responsibilities as assigned.
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