Senior Media Buyer - Chicago - Eicoff

    Eicoff
    Eicoff Chicago

    1 day ago

    $45,000 - $100,000 (USD) per year
    Description

    Sr Media Buyer

    Eicoff a Division of The Ogilvy Group is a Chicago-based full-service advertising agency integrating the disciplines of media analytics and creative into innovative TV video and audio solutions for clients We believe in giving team members freedom to develop careers as they see fit encouragement to implement new ideas access to big established clients and cutting-edge startups commitment that we all do better work when work isn't all we do.

    • Develop comprehensive media buying strategies align overall marketing objectives.
    • Collaborate account/media team determine target audience select appropriate channels Negotiate contracts secure cost-effective placements Manage implementation monitoring stewardship approved buys broadcast schedules Deliver efficient costs estimating anticipated delivery accurately Analyze interpret performance data including reach impressions click-through rates conversion rates optimize buying decisions Continuously monitor adjust improve ROI meet performance goals Update current on-air schedules station delivery negotiated agreement respond problems opportunities develop Adjust negotiate schedules ensure delivery client goals Stay up date industry trends market competitor activities informed decision Supervise train other members processes Provide guidance assistant buyers buyers Maintain accurate records buys revisions credits Build strong relationships vendors facilitate smooth negotiations advantageous deals Ensure advertising materials comply legal standards ethical guidelines Contributes PR blogs Partner analysts developing dashboards Offer support manage conflicting priorities timely manner Make key contributions agency success Establish collaborate maintain long-term client relationships Enhance consistency quality deliverables Recognize staff accomplishments goal achievements motivate boost productivity.

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