Digital Marketing Specialist - Des Moines, United States - Ag Express Electronics Inc

Description

Job Type

Full-time

Description

Ag Express Electronics is a forward-thinking leader in electronics, dedicated to delivering cutting-edge products and unparalleled customer experiences. As we continue to expand our digital presence, we're seeking a driven Digital Marketing Specialist to join our innovative team.

Position Overview:

As the Digital Marketing Specialist at Ag Express Electronics, you will play a pivotal role in digital content creation, executing a wide variety of digital marketing endeavors. Utilizing vast expertise as a marketing professional, you will develop and implement email campaigns and newsletters to communicate Ag Express' sales initiatives. This position will collaborate closely with the marketing team, creating content that adheres to Ag Express' brand message. Through the incorporation of digital dashboards and reporting mechanisms, this position will play a crucial role in monitoring the success of marketing projects and recommending strategies to optimize business results.

Location: Flexible hybrid work model, allowing remote and onsite work.

Key Responsibilities:

Digital Content Creation

• Take ownership of digital projects, demonstrating creativity and innovation in crafting compelling marketing email campaigns and newsletters that resonate with our target audience.
• Collaborate with the marketing team to brainstorm, conceptualize, and develop digital marketing initiatives that effectively enhance brand visibility and drive engagement.
• Utilize a variety of platforms, including HubSpot, Mailchimp, Marketo, Unbounce, and other CRM/marketing automation tools, to execute and monitor email campaigns with precision and effectiveness.

Collaboration

• Foster a collaborative environment by working closely with the marketing team to ensure alignment with Ag Express' overarching brand identity and messaging strategy.
• Engage with external resources as needed to leverage additional expertise and ensure that all marketing efforts, both internal and external, are seamlessly integrated and consistent with our brand values.

Marketing Analytics

• Monitor the activity of digital assets across various channels, proactively identifying trends and insights to inform strategic decision-making.
• Contribute to the development and production of comprehensive digital dashboards and reporting mechanisms that provide valuable insights into the performance of our digital marketing efforts.
• Evaluate the success of digital marketing programs and business initiatives through rigorous data analysis and reporting, translating findings into actionable recommendations for optimization and improvement.

Continuous Improvement

• Stay at the forefront of industry trends and emerging marketing innovations, actively seeking out new ideas and strategies to infuse fresh creativity into projects and initiatives.
• Maintain a thorough understanding of advancements in marketing software, tools, and technologies, dedicating time to continuously enhancing skills and staying current with industry best practices.

Project Management:

• Demonstrate exceptional project management skills by effectively overseeing multiple digital marketing projects simultaneously.
• Exercise independent judgment to prioritize tasks, allocate resources efficiently, and meet deadlines in a timely manner, ensuring that all projects are delivered with the highest level of quality and within scope.

Requirements

Core Competencies:

• Adaptability and Problem-Solving
• Effective Decision-Making
• Willingness to Learn New Skills
• Attention to Detail
• Interpersonal and Communication Skills
• Customer Service Excellence
• Trustworthy and Dependability
• Exemplification of Ag Express Electronics' Core Values

Qualifications:

• Bachelor's degree in marketing, communications, or an equivalent field of study.
• Minimum of 5 years of hands-on experience in digital marketing roles, demonstrating a strong track record of success.
• Possess expert knowledge of products and industry trends within the electronics sector, enabling effective marketing strategies and initiatives.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Ag Express Electronics is committed to providing reasonable accommodation for employees with disabilities and ensuring a supportive work environment. Candidates are encouraged to discuss specific needs during the application process.

Benefits:

• Employer-Sponsored Benefits: Medical, Dental, Group Life, Short-Term Disability (STD) with buy-up options.
• Voluntary Benefits: Vision, Healthcare and Dependent Care Flexible Spending Account(s) (FSA), Life Insurance.
• 401(k): Safe Harbor 401(k) including an annual 3% company contribution and Profit Share funded annually at the discretion of Ag Express Electronics.
• Employee Stock Ownership Plan (ESOP): Contribution funded annually at the discretion of Ag Express Electronics.
• Paid Time Off (PTO): Competitive PTO structure offered to promote employee flexibility and work-life balance through intentional rest.
• Paid Holidays: Holidays which are recognized and observed by Ag Express Electronics.
• Flexible Hours: Flexible work hours enable employees to have more control over their work schedules. This may allow for a better work-life balance and increased flexibility.
• Educational Assistance: Supporting our employee development by offering educational assistance. This could involve financial support for employees pursuing further education or professional certifications relevant to their roles.

Ag Express Electronics is an Equal Opportunity employer. We do not discriminate on the basis of race, religion, color, sex, gender, identity, sexual orientation, age, national origin, veteran status, or any other basis covered by appropriate law.