Global Marketing Director - Ann Arbor, MI, United States
2 days ago
Job description
DescriptionThe Global Marketing Director - Water Division (Hybrid Ann Arbor) is responsible for leading the strategic marketing function within the water division, driving sustainable growth across international markets. This role demands a visionary leader with deep industry expertise, capable of orchestrating revenue-generating initiatives, developing robust market strategies, and fostering innovation in a dynamic environment.
Responsibilities- Develop and implement a comprehensive 3-year global growth strategy, aligning with organizational objectives and market potential.
- Lead revenue generation efforts by identifying new business opportunities and optimizing existing channels.
- Design and execute the annual operating plan (AOP), ensuring targets and resources are effectively allocated.
- Conduct thorough market sizing, trend analysis, and competitor assessments to inform strategic decisions.
- Formulate and refine pricing strategies and compelling value propositions to enhance market positioning.
- Drive innovation initiatives across products and services, fostering a culture of continuous improvement.
- Set clear targets and key performance indicators (KPIs), regularly reporting on progress and outcomes.
- Develop and oversee go-to-market strategies for new offerings, ensuring successful launches and market penetration.
- Manage marketing budgets, ensuring optimal resource utilization and ROI.
- Supervise the creation and approval of digital and traditional marketing content, maintaining brand consistency and quality.
- Review and guide regional marketing plans, ensuring alignment with global objectives.
- Oversee campaign structures, ensuring cohesive execution and measurable impact.
- Collaborate closely with communications and brand teams to uphold and strengthen brand identity.
- Host regular leadership updates to communicate progress, challenges, and strategic adjustments.
- Promote community building initiatives to enhance stakeholder engagement and industry presence.
Monitor, analyze, and report marketing activities and performance using Salesforce and other relevant tools.
Required Expertise
- In-depth knowledge of the water industry, including market dynamics, regulatory frameworks, and emerging trends.
- Proven ability to develop and execute long-term strategic plans in a global context.
- Demonstrated success in market analysis, pricing strategy, and value proposition development.
Track record of driving innovation and leading cross-functional teams toward ambitious growth targets.
Reporting and Callibration
- Reports directly to the Vice President, Water, providing regular updates and strategic insights.
- Works collaboratively with sales, products, communications, and regional teams to ensure unified market approaches.
- Acts as a key liaison between marketing, operations, and brand management functions.
Performance Metrics
- Achievement of revenue and market share growth targets.
- Delivery of annual operating plan objectives.
- Effective KPI tracking and reporting, with actionable insights for continuous improvement.
- Successful execution of go-to-market strategies and campaign effectiveness.
- Timely and accurate Salesforce reporting and data analysis.
#LI-SV1
- Bachelor's degree in Marketing, Business Administration, or a related field; advanced degree preferred.
- Minimum of 10 years' experience in marketing leadership roles, ideally within the water industry or related sectors.
- Demonstrated strategic planning, market analysis, and innovation leadership capabilities.
- Exceptional communication, organizational, and analytical skills.
- Proficiency in Salesforce and digital marketing platforms.
- Strong project management and team leadership abilities.
Similar jobs
The Executive Director of Marketing leads the execution of integrated data-driven marketing strategies that support the College's goals for enrollment growth revenue generation and community impact. · This is an in-person position with one remote workday per week after one month ...
3 weeks ago
The Global Marketing Director is responsible for leading the strategic marketing function within the water division, driving sustainable growth across international markets. · ...
2 days ago
A U.S.-based advanced materials manufacturer seeks a Director of Product Marketing in the greater Ann Arbor area. · ...
1 month ago
The Global Marketing Director is responsible for leading the strategic marketing function within the water division, · driving sustainable growth across international markets.This role demands a visionary leader with deep industry expertise, · capable of orchestrating revenue-gen ...
3 days ago
The Global Marketing Director leads the strategic marketing function within the water division driving sustainable growth across international markets.This role demands a visionary leader with deep industry expertise capable of orchestrating revenue-generating initiatives develop ...
3 days ago
We are seeking a Director of Product Marketing to lead our client's channel marketing strategy and scale their partner ecosystem across glaziers, fabricators, · toll manufacturers, and OEMs.Create best-in-class sales enablement assetsLead product marketing programs and co-marketi ...
1 month ago
We are seeking a Director of Product Marketing to lead our client's channel marketing strategy and scale their partner ecosystem across glaziers, fabricators, toll manufacturers, and OEMs. · Build, lead, and expand our channel partner ecosystem. · Identify, evaluate, and qualify ...
1 month ago
This high-impact leadership role requires a strategic builder who can own the entire growth engine, · from identifying high-potential markets and channels to designing and executing multi-channel campaigns, · digital activities, events, · and integrated marketing programs.Must be ...
1 week ago
This high-impact leadership role requires a strategic builder who can own the entire growth engine, · from identifying high-potential markets and channels to designing and executing multi-channel campaigns, · digital activities, events, and integrated marketing programs.Fully end ...
1 month ago
+h2>Job summary · The Global Marketing Director - Water Division (Hybrid Ann Arbor) is responsible for leading the strategic marketing function within the water division driving sustainable growth across international markets. · We build awareness and value in the global NSF bran ...
3 days ago
The Digital Marketing Director is responsible for creating, curating and executing original professional content. Combining social strategy photography videography and content management to grow brand visibility engagement across all platforms. · ...
1 month ago
Director of Product Marketing - Building Materials 4RRV474V
Only for registered members
We are seeking a Director of Product Marketing / Building Materials to lead our client's channel marketing strategy and scale their partner ecosystem across glaziers, fabricators, toll manufacturers, and OEMs. · ...
1 month ago
· Director of Product Marketing / Building Materials · ONSITE ONLY / (near) Bloomfield Hills/Ann Arbor/Detroit, MI area · Salary: $180K, bonus up to 25%, company equity · Relocation Provided · Job Overview: · We are seeking a Director of Product Marketing to lead our clients cha ...
2 days ago
Director of Product Marketing - Building Materials 4RRV474V
Only for registered members
We are seeking a Director of Product Marketing / Building Materials to lead our client's channel marketing strategy and scale their partner ecosystem. · Build, lead, and expand our channel partner ecosystem · Create best-in-class sales enablement assets · Own end-to-end GTM strat ...
1 month ago
LuxWall is seeking Director of Product Marketing to own channel-led demand generation and sales enablement strategy in partnership with the VP of Channel Development. · ...
1 month ago
We are looking for an experienced and innovative Director of Marketing to lead our company's marketing efforts in Southfield, Michigan. · This role is pivotal in shaping and implementing strategies that drive growth, enhance brand visibility, and foster customer engagement.As a k ...
4 weeks ago
We're seeking a Marketing Director to lead compliant growth, brand strategy and demand generation in a highly regulated cannabis environment. · This role owns marketing strategy and execution across digital store e-commerce and events with accountability for performance ROI and b ...
3 weeks ago
We are looking for an experienced and innovative Director of Marketing to lead our company's marketing efforts.This role is pivotal in shaping and implementing strategies that drive growth, enhance brand visibility, and foster customer engagement. · ...
4 weeks ago
Copper Hill is seeking a Director of Marketing to lead day-to-day marketing execution while elevating brand strategy, demand generation, and revenue alignment across our rapidly growing global organization. · Marketing Strategy & Revenue Alignment · Translate executive vision int ...
4 days ago
The Director of Marketing is a strategic and hands-on leader responsible for driving brand awareness, patient acquisition through existing and new channels, and supporting patient retention across a 230+ location dental support organization. · This role oversees the development a ...
1 month ago