Social Media/Digital Marketing Manager - Miami, United States - Tastemakers/Arcade 1Up

Description

Job Description

Tastemakers LLC a Miami-based company is seeking a dynamic and experienced Social Media/Digital Marketing Manager to join our team. Reporting directly to the Senior Marketing Director, the individual will play a pivotal role in developing and executing comprehensive social media and digital marketing strategies to enhance our brand presence and drive engagement across various platforms.

Job Responsibilities:

Social Media Marketing

· Develop and implement social media strategies to increase brand awareness, engagement, and audience growth.

· Create and curate compelling content for social media channels, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.

· Manage all aspects of social media campaigns, including content creation, scheduling, and performance tracking.

· Monitor social media trends and stay updated on best practices to optimize content and strategy.

· Engage with followers, respond to comments and messages, and foster community engagement.

· Collaborate with cross-functional teams to integrate social media efforts with overall marketing initiatives.

Digital Marketing

· Plan and execute digital marketing campaigns across various channels, including email, display advertising, search engine marketing (SEM), and paid social.

· Manage website content and optimization efforts to improve user experience and drive conversions.

· Analyze website traffic and user behavior using analytics tools to identify opportunities for improvement.

· Coordinate with external agencies and vendors to execute digital advertising campaigns and initiatives.

· Stay informed about industry trends and emerging technologies to optimize digital marketing efforts continuously.

· Monitor and analyze key performance indicators (KPIs) for social media and digital marketing efforts.

· Prepare regular reports and presentations to communicate campaign performance, insights, and recommendations to stakeholders.

Qualifications / Skills:

· Leadership abilities

· Excellent communication skills

· Proficiency in digital marketing strategies

· Website and lead management expertise

· Strong project management skills

· Diligent work ethic

Education and Experience Requirements:

· Previous management experience is essential. 5-6 years minimum.

· Proven track record in developing and managing social media campaigns.

· Experience in creating and managing digital advertising campaigns.

· Proficient in Facebook Business Manager, Google Ad Manager, and Shopify.

· Skilled in video content creation and social media editing.

· Knowledgeable in email newsletter, SMS, and app push notifications campaigns.

· Comfortable managing multiple third-party agencies. Ability to think and move quickly in a high-paced office.

· Experience in the electronics and gaming industry is a plus.