Director, Paid Media Analytics - Atlanta

Only for registered members Atlanta, United States

1 month ago

Default job background
$159,800 - $185,000 (USD)

Job summary

The Role

This leadership role leverages strong critical thinking to identify trends, anomalies, and patterns,
preparing insightful reports and presentations that clearly communicate key findings and recommendations
to management.

  • Lead the design and execution of sophisticated measurement frameworks,
    including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA),
    and incrementality testing (Geo-lift), to quantify incremental business impact
    and optimize media spend efficiency.
  • c learly communicating key findings nd recommendations

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