Director, Paid Media Analytics - Atlanta
1 month ago

Job summary
The RoleThis leadership role leverages strong critical thinking to identify trends, anomalies, and patterns,
preparing insightful reports and presentations that clearly communicate key findings and recommendations
to management.
- Lead the design and execution of sophisticated measurement frameworks,
including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA),
and incrementality testing (Geo-lift), to quantify incremental business impact
and optimize media spend efficiency.
Job description
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