- Develop and implement innovative media plans that incorporate both traditional and digital media channels, prioritizing media strategies that include programmatic display and video, paid social, digital OOH, connected TV, and paid search. While this role prioritizes planning, some media buying will be a critical part of the role, as well.
- Conduct thorough market research and utilize data analytics to identify trends, insights, and opportunities within various media channels to optimize media spend and performance.
- Manage and negotiate media buying, ensuring optimal placement and cost-efficiency while exploring new opportunities for client growth.
- Collaborate with internal teams and external partners to ensure seamless execution of media strategies and alignment with broader marketing goals.
- Craft compelling narratives and present strategic plans to clients using slide presentations, articulating the value and expected outcomes of proposed media strategies.
- Monitor campaign performance, providing regular analysis and reports to stakeholders, and adjusting strategies as necessary to achieve campaign objectives.
- Stay abreast of the latest developments in media channels, technologies, and industry best practices to maintain a competitive edge and offer innovative solutions to clients.
- Mentor junior team members, sharing knowledge and best practices in media planning and buying.
- Prior experience working as an employee of an Advertising is required.
- Minimum of 5 years experience in media planning in an Advertising agency environment.
- Demonstrated proficiency in media planning and analytics tools, like Comscore, Quantcast and/or Kantar.
- Demonstrated ability to develop and execute successful media strategies across a variety of channels, including programmatic, social, DOOH, connected TV, and search.
- Strong analytical skills, with a proven ability to use data to inform media strategies and decisions.
- Excellent presentation skills, with the ability to weave data and insights into compelling stories.
- Strong negotiation and relationship management skills.
- Exceptional communication and teamwork skills.
- $750/year in Concert Benefits (yup, you read that right) or Continual Learning
- Yearly company retreat in Mexico
- Subscriptions to continual learning platforms like Headway and MasterClass
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (Simple IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Work From Home
- Free Food & Snacks
- Wellness Resources
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Senior Media Planner/Buyer - Cleveland, United States - Digital Yalo
Description
Job Description
Job DescriptionWe are Sherpas and Ninjas. We aren't order takers, we're visionaries and advocates for our client's success. Leading the way to the peak of a brand's potential is our win. We are precise, persistent, efficient perfectionists. And, we have really cool outfits.
We are the elusive SherpNinja.
Come join our Tribe
We are looking for a seasoned Senior Media Planner/Buyer to join our dynamic team. Someone who is deeply ingrained in the digital landscape but also values the power of traditional media. The ideal candidate will have a proven track record in developing and executing comprehensive media strategies that resonate with target audiences and exceed client expectations.
Role Overview:
As a Senior Media Planner/Buyer, you will be at the forefront of crafting integrated media strategies that leverage the full spectrum of media channels. Your expertise in traditional media planning skills, tools, and technologies will be paramount to the role, as will your expertise in planning programmatic display and video, paid social, digital Out-of-Home (DOOH), connected TV, paid search, and more. This role demands a blend of analytical prowess and creative storytelling, ensuring strategies are not only data-driven but also compellingly presented.
Key Responsibilities:
Requirements
To be successful in this role you will have:
NO STAFFING AGENCIES
You must be currently living and able to work in the US without sponsorship. Answering the screening questions inaccurately will lead to automatic disqualification.
Benefits
