Marketing Operations Specialist - St Louis, United States - KnowledgeLake

Description

Job Description

Job Description


ABOUT US
KnowledgeLake is a high-growth cloud software company looking to fill the next important role on our team. We need your help to succeed
KnowledgeLake is a cloud software company on an exciting growth trajectory, headquartered in St. Louis, MO.

Our innovative AI and Machine Learning-powered technology is changing the way people across the globe work across industries such as Financial Services, Manufacturing, Healthcare, Federal, State, and Local Governments, Education, and beyond.

Leading organizations partner with KnowledgeLake to drive impactful business outcomes by leveraging our Intelligent Document Processing (IDP), Robotic Process Automation (RPA), Workflow, and Document Management solutions.

Rated by our employees as a "Top Workplace" 5 years running, KnowledgeLake's success is based on principles of collaboration, creativity, and entrepreneurial problem-solving.

Since our beginning, KnowledgeLake has been dedicated to building a rich company culture in which employee and customer satisfaction are our highest priorities.

We attract top talent and invest in people to cultivate a best-in-class workforce. We believe that if we take care of our employees, the bottom line will take care of itself.

If you are looking to make a difference by joining an exceptionally driven and mission-based company, we want to talk to you We're looking for a talented Sales professional who will thrive in a fast-paced and dynamic work environment.

FUNCTIONS OF THE JOB
Lead the execution of Marketing Campaigns and initiatives, proactively ensuring they are completed in a timely and effective manner
Leverage email, social media, content syndication and tradeshows to drive Marketing Campaigns.
Develop and implement strategies to optimize campaigns and maximize ROI
Collaborate with stakeholders to ensure Marketing Campaigns are aligned with business goals and objectives
Monitor campaign tracking and analytics to ensure Marketing Campaigns are performing according to expectations

Manage tradeshow booth and attend tradeshows and conferences ensuring alignment with campaigns: Including booth logistics, set up, shipping coordination, and ensuring alignment with campaigns.

Ensure marketing materials are up-to-date, accurate, and easily accessible for direct and partner camapigns
Perform market research and competitive analysis to stay abreast of industry trends and best practices
Analyze data and generate reports to measure the effectiveness of marketing campaigns

POSITION QUALIFICATION REQUIREMENTS

The following are the minimum qualifications an individual needs in order to successfully perform the duties and responsibilities of this position.

Education
Bachelor's Degree preferred in Marketing, Business, or related field.
Experience
3+ Years of experience in Marketing Operations or a related field
Proven experience in B-to-B Demand Generation, preferably in the technology industry.
Experience with HubSpot is a must. Experience with ZoomInfo is a plus.
Solid understanding of marketing principles, marketing analytics and best practices.
Proficiency in Microsoft Office Suite, including Excel and PowerPoint
Skills/Abilities
Self-motivated and proactive, with the ability to creatively 'get things done' in a fast-paced environment.
Excellent communication and interpersonal skills, with the ability to build and maintain relationships with Sales Reps and Partner Organizations.
Solid Project Management skills, with the ability to prioritize tasks, manage timelines, and meet deadlines.
Analytical mindset with proficiency in HubSpot marketing analytics and reporting tools.
Creative thinker with the ability to develop innovative campaign tactics.
Excellent communication and organizational skills
Able to work independently with minimal supervision
Detail-oriented and highly organized

Physical/Visual Activities or Demands:

In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to sit, walk, and talk or hear.
The employee is occasionally required to reach with hands and arms.

Specific vision abilities required by this job include clarity of vision at 20 feet or more as well as 20 inches or less.

15% - 20% Travel required to trade shows

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