Specialist Digital Marketing - Las Vegas, United States - Treasure Island

    Treasure Island
    Treasure Island Las Vegas, United States

    3 weeks ago

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    Description
    Specific Job Functions:
    • Reporting - Analyze Daily, Weekly and Monthly Online/Website/Social Reporting (revenue, time on site, traffic sources, etc.) to determine online sales trends and forecasts.
    • Social Media Monitoring - Monitor property and competitor social media platforms to insure proper social growth and identify new avenues for the property to pursue.
    • Website/App Auditing and Monitoring - Continually monitor the website and mobile app for any updates, copy and image errors, layout issues, etc.
    • Artwork Creation - Create new artwork content for Food &Beverage, Sales, Wedding Chapel, Convention and Banquets, etc. for use on property and online on the website and social platforms.
    • Affiliate Marketing - Work with affiliates to increase affiliate market share and drive new revenue to the property.
    • Work as needed by the Senior Vice President of Communications and Digital Marketing Department, including various property photography and videography projects.
    • Coordinate Charitable requests.
    • Assists Public Relations and Ad Agency as needed.
    • Perform all duties deemed necessary for the success of the department.
    Responsibilities/Qualifications
    • Degree in Communications, Marketing, or Business Administration preferred
    • Must be computer literate with proficiency in Social Media, MS Office and Adobe Creative Suite, and a working knowledge of HTML preferred
    • Ability to work accurately in a fast-paced environment.