Content Marketing Manager - Frisco, United States - VetJobs

Description

Job Description


ATTENTION MILITARY AFFILIATED JOB SEEKERS

• Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers. If you have the required skill set, education requirements, and experience, please click the submit button and follow the next steps. Unless specifically stated otherwise, this role is "On-Site" at the location detailed in the job post.

Equinix is the world's digital infrastructure company, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed.

Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions.

We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.

Job Summary

In this role you will be responsible for creating engaging and persuasive asset content of varying types as well as crafting digital-based copy, ensuring it is optimized for search engines and drives organic traffic.

Your primary goal will be to craft compelling content that captures the attention of our target audience for marketing- and brand-related initiatives.

Responsibilities
Develop high-quality, easily scannable, SEO-friendly content for our website, including landing pages, asset and product descriptions and other web copy to drive traffic and engagement
Write and edit an array of externally facing short- and long-form content assets, including but not limited to:

• White papers
• E books
• Product data sheets
• Case studies
• Solution briefs
• Infographics

Create communication materials based on provided story-lines, messaging and stakeholder guidance, including but not limited to:

• Banner text
• Display ads
• Promotional emails and campaigns
• Video scripts

Use content briefs and templates effectively, following brand, editorial and other content governance guidelines
Work with content input documents such as corporate and solution messaging, audience and persona information, buyer's journey and interaction details, marketing plans and technology/industry trend information
Optimize digital copy by strategically placing identified SEO keywords in titles, headings, meta descriptions, and content to improve search engine visibility

Enhance user experience:
Write compelling and persuasive copy that engages and converts website visitors while also ensuring a positive user experience

Collaborate with team:
Work closely with stakeholders, subject matter experts, designers, and the digital marketing team to ensure content aligns with the overall brand and marketing strategy
Content Creation/Management

Gather and synthesize information to be used in original content
Use AI tool(s) to assist in content ideation and creation
Manage third-party agencies as needed, ensuring all copy and content align with our brand, messaging, and guidelines
Manage content creation and publication within our DAM and workflow management tools to keep projects on track and on time
Stakeholder Management and Communication

Build relationships with project team members, including graphic designers, proofreaders, fellow writers, stakeholders and project managers
Schedule meetings with internal and external stakeholders as needed
Certificates/Security Clearances/Other

Qualifications

Experience working as an in-house, agency or freelance copywriter for B2B marketing
Exceptional writing and editing skills, with a keen eye for grammar, spelling and punctuation-demonstrated in a professional portfolio
Web copy-writing, preferably with a focus on SEO optimization
Experience writing about industry topics including Cloud/SaaS, AI, Networking, and/or Colocation
Experience using AI tools such as Writer or Jasper for content creation
Strong understanding of SEO principles, keyword research, on-page optimization and SEO tools
Ability to craft engaging and persuasive copy that resonates with the target technology audience and drives conversions
Critical thinking skills to review copy with an eye to brand, messaging and guideline adherence
Comfortable working in a fast-paced matrixed organization with changing priorities and tight deadlines

Collaboration:
Strong communication and collaboration skills to work effectively with global, cross-functional teams
Experience in AEM, Workfront, Smartsheet and/or Jira. Familiarity with AP Style and/or in-house style guides
Bachelor's degree in writing, journalism, English or related field

Additional Qualifications/Responsibilities
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