Senior Product Marketing Manager - Berkeley

Only for registered members Berkeley, United States

3 hours ago

Default job background
Full time $90,000 - $140,000 (USD) per year *
* This salary range is an estimation made by beBee
Senior Product Marketing Manager · About Liberate · Liberate is the System of Action for Insurance—deploying insurance-native AI agents (Nicole) across sales, service, and claims. Unlike basic bots, Liberate orchestrates end-to-end workflows inside core insurance systems with bui ...
Job description

Senior Product Marketing Manager

About Liberate

Liberate is the System of Action for Insurance—deploying insurance-native AI agents (Nicole) across sales, service, and claims. Unlike basic bots, Liberate orchestrates end-to-end workflows inside core insurance systems with built-in governance, safety controls, and full auditability for regulated, long-form customer interactions.

The Role

As Senior Product Marketing Manager, you will own how Liberate is positioned, packaged, and explained to the market—and you'll equip Sales and Customer Success to win and expand deals. This is a high-impact role spanning messaging, narrative, GTM plays, enablement, proof/ROI, launches, and competitive intelligence.

Reporting: This role reports to the VP of Marketing (initially), and partners closely with Product, Sales, Customer Success, Demand Gen/Growth, Events, and RevOps.

What you'll own

1) Messaging, positioning, and category narrative

  • Own the messaging system: core narrative + persona/use-case adaptations (CIO/CISO,
  • Claims, Service/Contact Center, COO/CFO, Distribution)
  • Evolve the "System of Action for Insurance" category POV, including how we talk about governance, safety, and auditability
  • Maintain a living messaging framework used across website, decks, outbound copy, and campaigns
  • 2) Use-case GTM plays (Sales, Servicing, Claims)

  • Build and maintain 2–3 core plays with:
  • target buyers and pain points
  • talk tracks and objection handling
  • proof points and customer stories
  • recommended assets by stage (discovery → POV → security → procurement)
  • Ensure campaigns/events align to the plays with consistent language
  • 3) Sales enablement & deal acceleration

  • Create and maintain the enterprise "deal kit," including:
  • corporate overview + 1-pagers
  • decks and story flows for exec meetings
  • security/governance narrative assets for CIO/CISO stakeholders
  • ROI model / business case templates (procurement-ready)
  • objection-handling and discovery guides
  • Partner with Sales/SDRs on readiness: onboarding, training, and content adoption
  • 4) Proof, ROI, and customer storytelling

  • Build a proof library:
  • 1-slide and 1-page proof cards
  • case studies (written + video + quotes)
  • benchmark and ROI narrative support
  • Standardize how we express outcomes (revenue lift, cost reduction, CX improvements surge readiness)
  • 5) Product GTM and launches

  • Own launch planning for new product capabilities and solutions:
  • internal enablement + external rollout
  • value framing, packaging, and messaging
  • customer-facing content and release narrative
  • 6) Competitive intelligence (formal owner)

  • Be the internal owner of competitive intel and win/loss insight:
  • competitor tracking (positioning, product changes, pricing, messaging)
  • battlecards and "how we win" guidance
  • ongoing win/loss feedback loops with Sales
  • quarterly market landscape updates for exec team
  • Maintain a single source of truth that Sales trusts and actually uses
  • What success looks like (first 90–180 days)

  • A crisp messaging framework adopted across Sales + Marketing
  • 2–3 complete plays (Sales / Servicing / Claims) with proof + ROI + objections
  • A standardized deal acceleration kit used in active opps
  • Competitive battlecards shipped and embedded into the sales motion
  • A proof engine with a steady cadence of publishable stories and metrics
  • How we'll measure impact

  • Adoption: enablement usage, training completion, seller feedback
  • Conversion lift: SQL→SQO and SQO→Closed improvements (in partnership with Sales)
  • Velocity: reduced stall time in security/procurement steps
  • Competitive readiness: battlecard usage + win/loss themes and improvements
  • Proof output: # proof cards/case studies shipped and used in pipeline
  • Who you are

  • 6–10+ years of Product Marketing experience in B2B SaaS (enterprise preferred)
  • Strong narrative builder: can simplify technical workflows and make value obvious
  • Comfortable marketing to regulated buyers (security, compliance, integrations,
  • procurement)
  • Excellent writer and content crafter (decks, 1-pagers, talk tracks)
  • Analytical and commercially minded: can build credible ROI stories and value narratives
  • Strong cross-functional operator: can drive alignment across Product, Sales, CS, and Marketing
  • Experience in vertical SaaS, workflow automation, contact center tech, insurance tech, or AI platforms is a plus
  • Tools / working style

  • Comfortable in modern GTM stack environments (HubSpot familiarity helpful)
  • Strong project management and stakeholder alignment skills
  • Occasional travel for key events and customer references
  • Why this role

  • Define a category and narrative in a fast-changing market
  • Direct impact on pipeline conversion, win rate, and deal velocity
  • Build the proof + enablement engine that makes enterprise selling easier


  • Similar jobs

  • Work in company

    Energy Market Manager

    Only for registered members

    Olivine needs a highly skilled and experienced Manager to oversee Energy Market Operations and dispatch functions within our Virtual Power Plant (VPP) business. You possess a deep understanding of the energy industry, including wholesale and energy markets, risk management, and h ...

    Berkeley $130,000 - $150,000 (USD)

    4 hours ago

  • Work in company

    Senior Marketing Manager

    Only for registered members

    We're hiring a Senior Marketing Manager to own two of our most important marketing areas: enablement and content marketing.Reporting to the CMO, this is a hands-on senior individual contributor role for someone who enjoys turning ambiguity into momentum. · ...

    Berkeley

    1 month ago

  • Work in company

    Senior Marketing Manager

    Only for registered members

    Orita is an early-stage AI company helping modern brands get more value from their customer lists. · ...

    Berkeley, CA

    1 month ago

  • Work in company

    Marketing Manager

    Only for registered members

    The Marketing Manager is responsible for developing implementing and executing the strategic marketing plan for the organization in order to attract potential customers and retain existing ones. · ...

    Oakland, CA

    1 month ago

  • Work in company

    Marketing Manager

    Only for registered members

    We are seeking a Field Marketing Manager to build and lead Elicit's field marketing function from the ground up. As the founding member of our field marketing team, you will partner closely with sales leadership and cross-functional teams to design and execute integrated field ma ...

    Oakland $133,000 - $180,000 (USD)

    4 weeks ago

  • Work in company

    Marketing Manager

    Only for registered members

    The Marketing Manager develops and implements strategic marketing plans to attract customers and retain existing ones. · Leads market research efforts. · Develops project information sheets. · Covers RFQs and RFP responses. · ...

    Oakland Full time

    1 month ago

  • Work in company

    Marketing Manager

    Only for registered members

    + Develop strategic marketing plan to attract customers+ Lead market research efforts+ Produce Request for Qualifications (RFQs) and Request for Proposal (RFP's) responses+ Coordinate with company leaders to produce effective marketing strategies · + Manage social media channels ...

    Oakland

    1 month ago

  • Work in company

    Marketing Manager

    Only for registered members

    Weaving Spirits Festival of Two-Spirit Performance (WS) is a festival that convenes local and national Native American artists in the SF Bay. They are seeking a Marketing Manager to develop integrated marketing plans for WS events. · ...

    Oakland $80,000 - $140,000 (USD) per year

    3 days ago

  • Work in company

    Marketing Manager

    Only for registered members

    The Marketing Manager is responsible for developing, implementing and executing the strategic marketing plan for the organization in order to attract potential customers and retain existing ones. · ...

    Oakland

    1 week ago

  • Work in company

    Marketing Manager

    Only for registered members

    The ideal candidate will be responsible for developing and executing a range of marketing initiatives, · including proposals, presentations, digital marketing content,and social media campaigns. · This is an opportunity to contribute meaningfully to a creative and fast-paced arch ...

    Oakland $90,000 - $115,000 (USD)

    3 weeks ago

  • Work in company

    Marketing Manager

    Only for registered members

    The ideal candidate will be responsible for developing and executing a range of marketing initiatives, · including proposals, presentations, · digital marketing content, · and social media campaigns.A minimum of 6-10 years of professional marketing experience in proposal developm ...

    Oakland, CA

    3 weeks ago

  • Work in company Remote job

    Marketing Manager

    Only for registered members

    Marketing Manager Call for Job Applications · The Marketing Manager is responsible for designing and implementing marketing and audience engagement strategies that build audiences and stakeholder support for WS Festival  · as well as for · Javier S-F's various creative projects, ...

    Oakland, CA $80,000 - $140,000 (USD) per year

    2 days ago

  • Work in company

    Market Financial Center Manager

    Only for registered members

    This job is responsible for supporting a cluster of financial centers in designated markets in the absence of the assigned financial center manager and as a market-level resource. · Operates as a back up financial center leader within a market · Manages client traffic, engaging a ...

    Berkeley

    1 week ago

  • Work in company

    Field Marketing Manager

    Only for registered members

    Fictiv Exists to Enable Hardware Innovators to Build Better Products Faster. · ...

    Oakland

    1 month ago

  • Work in company

    Marketing Operations Manager

    Only for registered members

    The Marketing Operations Manager plays a critical role in enabling effective, data-informed student recruitment and enrollment efforts across a 23-school TK–12 network. · This role supports brand awareness, student application generation, and student matriculation by partnering c ...

    Oakland $83,000 - $104,000 (USD) Full time

    2 weeks ago

  • Work in company

    Field Marketing Manager

    Only for registered members

    The Field Marketing Manager will be the operational and creative force behind Fictiv's corporate and community event presence.This role is responsible for planning, executing, and optimizing all field, partner, customer, and community events that build brand awareness, · generate ...

    Oakland $160,000 - $0 (USD)

    2 weeks ago

  • Work in company

    Marketing and Communications Manager

    Only for registered members

    We encourage women, people of color, LGBTQ+, and anyone with an experience historically underrepresented in companies, board rooms, and venture funds to apply. · We are committed to pro-DE&I policies and practices. We celebrate diversity and are committed to creating an inclusive ...

    Oakland $145,000 - $170,000 (USD)

    6 days ago

  • Work in company

    Sr Manager, Market

    Only for registered members

    As the Senior Manager of Market & Federal Compliance, you lead the charge in keeping PG&E ahead of the curve in an ever-evolving and complex regulatory landscape. · ...

    Oakland, CA

    1 month ago

  • Work in company

    Influencer Marketing Manager

    Only for registered members

    Our E-learning client is seeking an Influencer Marketing Manager to work with their team. This is a fully remote, 40 hour/week, 3-month contract opportunity, which the likelihood to extend. · The ideal candidate is an experienced influencer and UGC marketer with 3+ years of hands ...

    Oakland $55,000 - $105,000 (USD) per year

    4 hours ago

  • Work in company

    Market Sales Manager

    Only for registered members

    The Market Sales Manager will be responsible for delivering volume, distribution, and merchandising performance across the assigned market covering all channels of business. · ...

    Oakland, CA

    4 weeks ago