Senior Product Marketing Manager - Berkeley
3 hours ago

Job description
Senior Product Marketing Manager
About Liberate
Liberate is the System of Action for Insurance—deploying insurance-native AI agents (Nicole) across sales, service, and claims. Unlike basic bots, Liberate orchestrates end-to-end workflows inside core insurance systems with built-in governance, safety controls, and full auditability for regulated, long-form customer interactions.
The Role
As Senior Product Marketing Manager, you will own how Liberate is positioned, packaged, and explained to the market—and you'll equip Sales and Customer Success to win and expand deals. This is a high-impact role spanning messaging, narrative, GTM plays, enablement, proof/ROI, launches, and competitive intelligence.
Reporting: This role reports to the VP of Marketing (initially), and partners closely with Product, Sales, Customer Success, Demand Gen/Growth, Events, and RevOps.
What you'll own
1) Messaging, positioning, and category narrative
2) Use-case GTM plays (Sales, Servicing, Claims)
3) Sales enablement & deal acceleration
4) Proof, ROI, and customer storytelling
5) Product GTM and launches
6) Competitive intelligence (formal owner)
What success looks like (first 90–180 days)
How we'll measure impact
Who you are
Tools / working style
Why this role
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