Associate Manager, Brand Management Activation - Atlanta
4 days ago

Job summary
The Associate Manager, Brand Management Activation position will support the development and execution of market activation and support leadership in achieving US Baby brand P&L goals.Support execution of omnichannel activations from concept to market across various disciplines including national, retail and social media, influencer, partnerships, digital commerce,
in-store public relations experiential etc Manage content execution in support of NPD GTM assets product refreshes brand campaigns etc which include assets such as photography video packaging digital etc Lead delivery of asset needs for key internal and external customer engagements presentation Manage process of brand compliance and DTC updates to deliver against brand/project needs The ideal candidate will bring 2-3 years of marketing experience combined with proven ability to drive brand growth by developing and executing omnichannel activations from organic social content to large scale multi touchpoint campaigns.
- Assist in management agencies campaign development creative briefings activation/event management etc
- Collaborate manager deliver national retail social influencer affiliate media plans
- P
Partner Digital Marketing Brand Design teams win eCommerce via product sampling seeding reviews PDP development DTC/marketing site updates Manag
event process budget timeline approvals deliver assets needed support new item launch including photography video reviews artwork POP etc Develop knowledge brands key products past campaigns competitive trends ensure delivering fresh relevant on-brand creative content Support team delivering creative content annual brand plans Become brand champion business ensuring consistency communications according to b
rand guidelines Collaborate internal external stakeholders develop content key leadership retail trade presentations Partner Brand Design/production Compliance team update necessary artwork associated total b
rand compliance changes Leverage media reporting DTC metrics data sources understand health business make recommendations drive busines
performance enhancements Manag project initiatives mindful budget ensure positively impact brad P&L <
group>Job description
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