Product Marketing Coordinator - Palmer
1 day ago
Job description
McFarlane Aviation, a rapidly growing aviation company with over 50 years of experience, specializes in designing, manufacturing, and distributing high-quality aircraft parts for the aviation markets.
We are committed to delivering superior parts with exceptional, "old-fashioned" customer service.
The Product Marketing Coordinator supports product-focused marketing initiatives within the general aviation industry by managing product content, catalogs, email campaigns, and social media execution.
Product Content & Catalog Management
Manage product content across websites, e-commerce platforms, and digital catalogs
Coordinate product updates, revisions, and promotions across marketing channels
Maintain product data and digital assets within PIM/DAM and CMS platforms
Ensure consistency, quality, and accuracy of product information
Content Creation & Campaign Support
Write and edit product descriptions, landing page content, marketing collateral, and promotional materials
Create and manage content for social media channels, including product highlights and educational posts
Support development and execution of email marketing campaigns and promotions
Maintain content calendars for email and social platforms
Source, manage, and coordinate external contractors (e.g., photographers, videographers, designers) to support marketing initiatives
Digital & Social Execution
Schedule and publish social media content across company platforms
Monitor engagement, respond to comments, and assist with community management
Support trade show promotion, influencer outreach, and event marketing initiatives
Collaboration & Reporting
Collaborate with sales, customer service, and operations teams to align messaging and promotions
Support distributor marketing programs and partner communications
Track performance of campaigns and content, providing insights and optimization recommendations
Skills & Experience You Bring
Bachelor's degree in marketing, communications, business, or related field
3+ years of experience in product marketing, content marketing, digital marketing, or e-commerce
Strong writing and editing skills with attention to technical detail
Experience managing product catalogs, structured content, and digital assets
Familiarity with CMS platforms, email marketing tools, and social media scheduling tools
Highly organized, detail-oriented, and able to manage multiple projects and deadlines
Interest in aviation, technical products, or manufacturing environments preferred
Background in general aviation, aerospace, manufacturing, or distribution
Familiarity with FAA-PMA parts, STCs, or aircraft components
Experience supporting trade shows or industry events
Basic knowledge of SEO and digital merchandising
Why McFarlane?
At McFarlane Aviation, you're a part of a team that takes pride in Making It Better. Whether you're assembling parts or sharing ideas, you play a key role in keeping the skies safe. We believe in old-school customer service, doing the right thing, and building better parts through real teamwork and integrity.
We offer:
A collaborative, hands-on culture where ideas take flight and your voice matters
A supportive crew of aviation pros who are passionate about what they do
Competitive pay and benefits, growth opportunities, and a role that makes a difference
McFarlane Aviation is proud to be an equal opportunity employer. We believe diverse perspectives make us stronger, and we encourage applicants from all backgrounds to join our journey.
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