CRM Marketing Associate - New York - Puck

    Puck
    Puck New York

    19 hours ago

    Description

    Puck is seeking a CRM Associate, Marketing to execute our CRM marketing and lifecycle campaigns aimed at driving sustainable subscriber growth. This person will manage and optimize Puck and Air Mail's subscriber communications across email, lifecycle messaging, and retention campaigns, while maintaining each brand's distinct voice and premium standards. This role sits at the intersection of editorial, growth, and data, helping ensure the right messages reach the right readers at the right time. You'll join a small but mighty team redefining what modern media can be: smart, insider-driven, and unapologetically premium. You'll have a direct impact on Puck's growth trajectory-building the systems, strategies, and stories that bring new insiders into the fold.
    The ideal candidate has 2-3 years of experience in CRM and lifecycle marketing, including campaign execution, audience segmentation, performance analysis, and experimentation.
    This role is primarily based out of Puck's New York City headquarters. Remote candidates will not be considered.
    Primary Responsibilities:
    CRM & Lifecycle Campaigns

    • Execute and manage CRM campaigns across email, website, and other owned channels
    • Collaborate with editorial and marketing teams to develop lifecycle messaging including onboarding, engagement, retention, and win-back
    Audience Segmentation & Targeting
    • Build and manage audience segments based on behavior, preferences, and subscription status
    • Maintain clean, accurate subscriber data
    • Help identify key audiences and targeting strategies to improve engagement and conversion
    Testing & Optimization
    • Execute editorial A/B testing and develop test performance summaries
    • Contribute to experimentation around frequency, cadence, and personalization
    Analytics & Reporting
    • Prepare weekly and monthly performance summaries on key CRM metrics including open rates, click-through rates, conversion, and churn
    To best perform this job, you will demonstrate:
    • The ability to effectively partner cross functionally
    • Familiarity with CRM or ESP platforms (e.g., Customer IO, Sailthru, Braze, HubSpot, or similar)
    • Familiarity with CDP platforms (e.g., Segment)
    • Interest in media, politics, culture, or journalism strongly preferred
    • Experience working in subscription or membership businesses
    Qualifications:
    • Bachelor's degree required
    • 2-3 years of experience in CRM, email marketing, lifecycle marketing, or audience development
    • Excellent written communication skills with an eye for tone and clarity
    • Highly organized, detail-oriented, and comfortable managing multiple campaigns at once
    Salary, Perks & Benefits:
    • Flexible PTO, in addition to company holidays
    • Company-sponsored health, dental, vision and 401K plans
    • Company equity
    • Endless development opportunities at a fast-growing startup
    • The base salary range for this position is $60,000 - $70,000. Final title and compensation will ultimately be based on the candidate's location, skill level and experience.
    About Puck:
    At Puck, we believe that journalists are society's original influencers. Yet the digital media economy of the last decade created an insurmountable rift between journalists and their followings. Puck exists to change that; we want to return power back to journalists by creating a media platform owned and operated by the journalists themselves. Puck is a news brand dedicated to the inside story, hyper-focused on the four power corners of American culture: Wall Street, Silicon Valley, Washington, and Hollywood. We are focused on the "last mile" of news - what the insiders are really saying.
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