Media Planner - Scarborough - Retail Business Services

Description

Media Planner

A highly skilled media planner is needed to manage all levels of media with an emphasis on digital media. The ideal candidate will work closely with the sales and account management teams to develop strategic communication plans and recommendations for various clients and objectives.

• Partner with sales, account management, adops, vendors, and agencies to advise on the best media strategy for performance and reach of campaign goals.
• Evaluate media opportunities and present clear written and verbal presentations of media plans or points of view.
• Analyze web metrics, provide monthly campaign performance reports to clients, and recommend optimizations to improve media performance.

The successful candidate will have 3-5 years of experience in digital media planning. They should possess a strong knowledge of online platforms such as websites, social media etc., offline mediums like print TV radio etc., analytical tools databases spreadsheet programs Salesforce Placement IO etc.
Key Responsibilities:

1. Candidate must be able communicate effectively both verbally & written.
   Develops maintains relationships internal team external partners
   
2. Determine suitable mix given nature vendor business budget preferred advertising medium build maintain relationship platform influencer