- Fosters a digital-first culture, training and educating your colleagues on the latest tools, tactics and trends in digital programming. You are confident presenting your digital expertise in a formal business pitch, client and internal meetings.
- You are an organized project manager with the ability to quickly prioritize a dynamic and changing task list and are adept at managing vertically and horizontally to achieve organizational and campaign-level objectives.
- You are a strategic thinker with vast knowledge of digital marketing and advocacy technology landscape to lead and drive the strategy, development, and execution of all digital marketing plans and emerging media initiatives based on client requirements.
- Possess strategic vision and in-depth knowledge of digital and social media advertising, audience segmentation, campaign management, and trends in online advocacy to strengthen Avoq's growing digital practice and further our clients' goals — whether they're in public affairs, policy, labor, nonprofit or corporate branding initiatives.
- Possess the drive and results-oriented mindset to support our team, growth strategy, and campaign objectives in a fast-paced, growth-oriented and highly dynamic environment.
- Build strategic digital campaigns that are innovative, sophisticated, measurable, and actionable.
- Collaborate with colleagues across offices in proposal development and client plan development and execution.
- Deliver innovative, creative work to clients by developing strategies to:
- Move our targets and advance our client outcomes and goals;
- Use current tactics in audience segmentation,
- Incorporate data analysis to drive online advertising strategies; and
- Drive audience engagement across social media, online, digital, video, email, web, and mobile platforms.
- Provide outstanding digital service for our clients – managing intricate campaigns for existing digital clients and educating non-digital clients on the benefits of digital programing
- Serve as a leader and advocate for digital strategy by providing hands on training for junior staff and regular education for senior public affairs staff.
- Five or more years of relevant digital outreach and marketing experience in an agency, campaign, private-sector, and/or consumer brand setting.
- Proficiency developing and managing integrated digital marketing campaigns using research, segmentation and modeling for a variety of clients, including management of media plans and day-to-day relationships with clients and vendors.
- Fluency within key advertising platforms such as but not limited to Facebook, Instagram, AdWords, YouTube, Twitter, and LinkedIn and comfort navigating CRMs.
- Tactical understanding of Google Analytics, Google Tag Manager, UTM Codes and the relationship between digital advertising and website analytics.
- Strong proficiency with industry-specific systems and tools, including — but not limited to — Google Ads, WordPress, Salesforce, HubSpot, Sketch, Facebook Business Manager, LinkedIn Ads, Adobe Creative Cloud, Asana, Microsoft Office product suite, Spark Influence, etc.
- Expert ability with paid search, display, retargeting, buying, marketing automation, e-commerce, landing pages, conversion, programmatic media optimization, and delivery of exceptional performance-oriented digital campaigns.
- Experience translating highly technical information into presentable and digestible formats that educate and enlighten non-technical internal and external stakeholders via datastudio, hubspot, or other metrics reporting platform.
- Development of short and long-term digital advertising campaigns, execution and leverage of data and analytics to optimize and improve results.
- Deep knowledge of campaign metrics and analytics to inform campaign strategies and the ability to relay that information in a simple and effective manner.
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Manager, Digital - Chicago, United States - Avōq
Description
Job Description
Job DescriptionThis position can report into our Chicago, New York City, Asbury Park, NJ or Washington DC offices.Avoq is seeking a Digital Manager to serve as the account manager and lead strategist overseeing strategy development, timelines, reporting and budgets for clients ranging from Fortune 100 companies and global brands to the country's top universities, non-profits, causes and foundations.
Who you areRequirements
As a qualified candidate, you have experience in all areas below:
As an exceptional candidate, you possess many of the following attributes:
Candidates need not possess every attribute listed above to qualify for a role. If you identify with this profile but don't quite meet all of the criteria we strongly encourage you to apply to joining our winning team
Benefits
Avōq prides itself on the kind of innovation that is only achieved through inclusive collaboration and equal opportunity. Maintaining a diverse staff of first-class talent (including those from BIPOC, LGBTQ communities, and others from historically underrepresented groups), and conferring a sense of value and belonging on each team member is central to our mission as expert communicators and advocates.
The salary range for this role is $85,000-$125,000
We offer a uniquely rich benefits package to support our team's quality of life outside of work that includes:
· 100% Company-paid Medical, Dental and Vision insurance
· Paid parental leave
· 401(k) contributions
· Flexible, hybrid work arrangements
· 12 paid company holidays per year, up to 39 days individual paid time off
· Winter break: Offices close the last week of the year
Avōq also provides necessary assistance or modifications to the application process for prospective candidates. If you need support, please reach out to and include your full name and the accommodation needed to assist you with the application process. Decisions to grant reasonable accommodations are made on a case-by-case basis.
