Digital Marketing Strategist - San Francisco, United States - Tacostars

Description

As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You'll be responsible for conceiving, driving and implementing initiatives to increase brand presence and improve product adoption.

Responsibilities:
Manage adwords and other paid channels
Set targets and build strategies to help achieve them
Create and test ad copy for operational efficiency
Create and optimise landing pages to increase signups
Develop and implement campaigns to better lead quality and beat the competition
Perform data analysis around web traffic and other key metrics
Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
Communicate with team members on campaign developments, timelines, and results

Requirements:
[X] years of experience in Digital Marketing or a similar position preferred
Relevant Bachelor's degree preferred
Proven experience building campaign strategies from scratch
Excellent Excel skills – familiarity with pivot tables and vlookups is a huge bonus
Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics

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