Senior Director, Corporate Communications - Selma, United States - RxBenefits

RxBenefits Selma, United States

3 weeks ago

Description

Senior Director, Corporate Communications

RxBenefits seeks a Senior Director, Corporate Communications to lead the organization's creative copywriters and content specialists into the future with a powerful, modern approach to integrated storytelling.

As the lead architect and writer of audience-centric copy, this senior marketing leader will elevate the company's storytelling capabilities and humanize internal and external communications.

This is a tremendous career opportunity for a gifted communicator to play an integral role in both strategy and execution at a high-growth company that is transforming the pharmacy benefits industry.

Essential Job Responsibilities Include:

Work cross-functionally to create and execute a proactive, integrated communications plan for employees, benefits advisors, self-funded plan sponsors, and plan members.

Manage all aspects of the Communications department to meet business needs; promote a culture of high-quality deliverables and a commitment to excellence.

Build, maintain, and leverage strong relationships with other marketing leaders, firms, and agencies to align content calendars and positively position RxBenefits with all audiences.

Lead creative thinking and copy development for key integrated storytelling projects and marketing initiatives, managing writing work from inception to completion.

Monitor, measure, and analyze the effectiveness of storytelling efforts and media campaigns to expand awareness, reach, and visibility through continuous improvement.

Mobilize the collective strength of our people by effectively conveying the company's mission, vision, values, and corporate strategy.

Engage with executives and senior business leaders to shape and communicate major themes and key messages in the Company voice through a tactical comms roadmap.

Support change management initiatives with thoughtful, integrated, cascading comms that generate excitement and optimism for the future of RxBenefits.

Keep leaders well-briefed on the communications strategy and plan and ensure they show up in ways that are relevant, timely, and responsive to business developments.

Develop and execute communication plans for crises, issues, and emergencies.

As our business grows, recognize communications opportunities and use data to define and execute appropriate strategies to maintain a world-class communications capability.

Required Skills/Experience:
Bachelor's degree in English, Communications, Public Relations, or Journalism.
Ten+ years of PBM industry experience.

Minimum of seven years in a communications leadership position managing a team of copywriters and content producersProven track record promoting a strong company culture and brand.

Impeccable copywriting and copy-editing skills; outstanding editorial judgment.

The creativity to produce exciting and interesting multimedia content and the ability to partner with creatives to take content to the next level.

Excellent interpersonal skills:
ability to influence and drive results working with various individuals across subject areas within a matrixed environment.

Strong executive presence and confidence, willing to take on big challenges, advocate a position, build a business case, and influence others.

Successful track record developing original speeches and other communications content for senior executives.
Demonstrated ability to develop and execute employee brand-building programs.
Fluency with developing presentations (e.g., Keynote, PowerPoint) that bring complex ideas and creative concepts to life.
Demonstrated knowledge and proficiency with communications platforms.
Expert at optimizing B2B content for social media marketing.
Experience with search engine marketing, Google Analytics, and Google AdWords.
Understanding of copywriting, graphic design, layout, and publishing.
Working knowledge of content management systems and HTML coding.
Familiarity with Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro).

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