Marketing and Licensing Manager - Mableton, GA
2 weeks ago
Job summary
About Boxercraft - Founded in 1985 as casual loungewear now evolved into collection of everyday life apparel embracing individuality connection personal spirit products made to be worn lived enjoyed wherever life takes you Our Team At Boxercraft we are driven by mission vision values promise employees customers passionate collaboration clear communication working purpose fast paced environment culture built teamwork attention detail shared commitment continuous improvement exceptional customer service Position Summary The Marketing Manager manages digital marketing presence oversees tradeshows serves main point contact licensing administration supports brand vision business goals through strong marketing execution cross-team collaboration licensed partnerships ideal candidate self-motivated organized able work independently collaboratively Limited travel may required This is full-time hybrid position in Mableton GA Role Responsibilities Marketing Manage optimize all digital marketing channels including Website D2C B2B Content updates featured collections performance tracking reviews ongoing optimization Social Media Plan manage content calendars collaborate Creative Marketing Manager assets post engage explore new platforms Email Marketing Plan execute analyze B2B D2C email campaigns using Klaviyo Collaborate Creative Marketing Manager develop marketing assets photography video print materials digital ads AI imagery copy Partner Sales Product Development Creative teams support catalogs style guides marketing collateral Track PR coverage build relationships media industry contacts Manage Paid Ads across applicable mediums Ex Search social Amazon Seasonal campaigns etc Event Tradeshow Management Serve primary project manager all Boxercraft events tradeshows Coordinate Sales Product Development Marketing booth design product selection messaging Manage event logistics merchandising samples shipping badge scanners timelines Work Creative Director ensure promotional materials prepared organized Represent brand events engaging current prospective customers Licensing Act main point contact licensors licensees Manage artwork approvals ensure compliance licensing brand guidelines Coordinate approval process between Boxercraft Recover licensors Oversee royalty reporting licensing administration Qualifications Bachelor degree related field equivalent combination education relevant experience General understanding marketing licensing concepts Technical Skills Working knowledge digital marketing fundamentals including email social media content SEO paid advertising Experience managing creating content social media platforms such as Instagram Facebook LinkedIn TikTok X YouTube Strong copywriting skills for social email web content Familiarity email marketing platforms e.g Klaviyo Understanding SEO principles best practices Ability analyze report performance analytics tools e.g Google Analytics platform insights dashboards Advanced proficiency Microsoft Office Excel PowerPoint Outlook Skills Abilities Highly organized strong attention detail follow-up skills Ability manage multiple priorities meet deadlines fast-paced environment Self-directed able work effectively minimal supervision Collaborative team player lead when needed Professional courteous respectful communicator Accountable trustworthy results-driven proactive mindset Physical Requirements Prolonged periods sitting desk working computer This role operates professional office environment routinely uses standard office equipment computers phones printers What We Offer Competitive Pay believe rewarding success showing employees valued variety different ways compensation Health Wellness comprehensive health wellness programs offerings aim support healthy lifestyle Time away from work Sometimes need time away family enjoy hobbies focus health recharge committed helping employees create work-life harmony Growth Development constantly seeking offer opportunities support personal professional development Financial planning wellbeing matter financial goals want help them get there Benefits programs education protect income pay expenses invest future including generous 401k match Extras discounts perks Generous discounts company related companies just one cool extras we offer Equal Opportunity Employment
Job description
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