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Communications and Marketing Manager
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Chief Ethics and Compliance Officer
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director, creative - Fort Myers, United States - Chico's FAS, Inc.
Description
With approximately 1,300 boutiques and outlets throughout the U.S., as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses.
From finance and accounting to technology and merchandising careers, we have diverse opportunities available for talented professionals to join our team of nearly 16,000 associates who share our commitment to excellence.
POSITION OBJECTIVEThis position is responsible for developing engaging content that tells a brand and product story that elicits an emotional response from our current and future customers.
This position works closely with the cross functional partners to deliver content that supports the brands business objectives. This position is instrumental in building and maintaining brand creative integrity through all Omni channels.FUNCTIONAL RESPONSIBILITIES
Manages the creative process from concept to completion. Works closely with Creative leader to drive concepting, shoot execution and asset management.
Conceptualizes plans and directs photo shoots, including pre and post-production.
Including but not limited to:
partnering with producer on casting, photographers, locations, talent.
Leads and directs shoot crew consisting of photographers, videographers, models, digital techs, stylists, hair and makeup, and assistants.
Conceptualizes, leads, develops and executes photography and video assets that that meets brand objectives and maintains brand integrity in all channels.
Translates marketing objectives into clear creative strategies.Leads and directs the creative team in the production of marketing collateral for all channels.
Ensures copy and art are aligned to deliver the brand story.
Keeps up to date on current trends, fashion, popular culture/social media and competitive landscape.
Edits images and lead image retouching in partnership with cross functional leaders
Uses customer data to inform decisions partner in partnership with customer analytics and marketing.
Partners with cross functional partners on casting, photographers, location, and talent.
Partners with project managers to establish/maintain product life cycles deliverables and deadlines.
Ensures brands individuality and standards in all marketing channel.
Values individuality and the diverse talents of their team. Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best.
This position may be found in multiple brands. Some duties may vary from brand to brand.
QUALIFICATIONS
BA/BS degree required; preferably in Fine Arts, Graphic Arts or a related
8+ years of Art Direction/Creative Direction experience
Fashion and Style experience
Vertical retail Omni experience a plus
An intimate understanding of fashion, graphic design, copy, and web best practices/guidelines
Experience in directing still and video shoots both in studio & on location
An excellent eye for retail/fashion color management
MAC proficiency including Adobe Suites
Excellent communication and organization skills
Ability to multi-task
Experience managing a creative team
Demonstrated ability to solve complicated problems quickly
Chico's FAS, Inc. is an equal opportunity employer.
We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.
