- Responsible for developing, executing, measuring and optimizing multichannel campaigns to achieve stated goals.
- Gather inputs, determine supporting strategies, write and kick off clear creative briefs to partner teams, monitor timelines, manage feedback and ensure deadlines are met with flawless accuracy.
- Proactively identify the needs of various audiences, crafting recommendations and forecasts to address opportunities.
- Implement a/b tests that meet statistical significance thresholds, support analyzing results and play a key role in supporting recommending future optimizations.
- Work cross functionally with multiple partners to develop an understanding of our products, partner needs and business opportunities and help create a marketing plan to support identified needs and support organizational growth goals.
- Monitor performance KPIs and campaign performance, summarizing insights and making recommendations for optimization or additional opportunities.
- Maintain the feedback ecosystem and conduct audience research, surveys and solicit feedback to inform Sales, Marketing and others on key priorities.
- Stay abreast of trends and best practices in key marketing channels including email, SMS, direct mail, digital & social, and website in order to help inform our approach and increase performance
- Compliance with all applicable laws and regulations
- Other duties as assigned
- 3+ years of relevant work experience
- 2+ years of experience using data and analytics to evaluate effectiveness and impact of marketing campaigns
- 1+ years of experience with marketing measurement including a/b testing, campaign performance, forecasting, optimization and setting up measurable campaigns
- 2+ years of experience creating, designing and optimizing marketing campaign planning and processes. Both supporting creating new and improving existing.
- 2+ years of experience with at least 2 key marketing channels - email, sms, direct mail, paid digital (social, sem,display, etc), website optimization both utilizing for campaigns and measuring.
- 1+ years of experience creating presentations and presenting to cross functional partners
- Bachelors in marketing, finance, data science or economics
- Experience in healthcare, specifically insurance sector, and /or Individual and Family plans
- Experiencing navigating direct to consumer audiences or business to business audience
- Demonstrated ability to create and adhere to a detailed marketing process
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Growth Marketing Associate - New York, United States - Oscar Health
Description
Hi, we're Oscar. We're hiring a Growth Marketing Associate to join our Growth Marketing team.
Oscar is the first health insurance company built around a full stack technology platform and a focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.
About the role
The Associate, Marketing supports growth marketing functions ensuring accuracy and maximum performance. The Associate develops, plans and executes marketing campaigns, leveraging historical performance data to continually improve. The Associate, Marketing uses their detail oriented nature to efficiently and effectively work with cross functional partners to ensure flawless execution. The Associate uses their analytical skills to evaluate campaign performance and recommend improvements for future iterations.
You will report to the Senior Manager, Growth Marketing.
This is a hybrid role in our New York office (in Hudson Square). You will be expected to come into the office at least two days each week and work-from-home on other days. #LI-Hybrid
The base pay for this role is: $98,400 - $129,150 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program and annual performance bonus.
Responsibilities
Qualifications
Bonus Points
This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud.
At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives..
Pay Transparency:
Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience.
Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.
