Salesforce Digital Marketing Specialist - Framingham - ListEngage

    ListEngage
    ListEngage Framingham

    1 week ago

    Description
    Salesforce Digital Marketing Specialist
    We've been forging digital transformation through the lens of Salesforce for 20+ years for 3,000+ customers across the globe. We are a Salesforce Ventures-backed, Summit status, Marketing Cloud Full Stack Partner. We are a cross-cloud shop with an emphasis on Agentforce, Data Cloud, Loyalty Cloud, Personalization, Intelligence, Marketing Cloud Engagement, Service Cloud, and Sales Cloud.
    We accomplish incredible digital transformation for our customers with incredible people. We've always held to the fact that talent trumps location, but culture trumps talent. We care about our people and we care about our customers.
    About the Role:
    We are looking for a brilliant marketing mind to join our team with a keen focus on content marketing, channel activation, and segmentation strategy. This role would involve collaborating with our larger team to create amazing campaigns. This person needs to understand the intersection of sales, marketing, and technology. This role sits on our internal marketing team, working to build the ListEngage brand. The role reports to our GTM Lead.
    Duties & Responsibilities:
    • Creating content & distributing it across channels
    • Owning our instance of Account Engagement (FKA Pardot) for email campaigns, from the creative brief, creative review, HTML build, HTML QA, Scheduling, and beyond
    • Diving into the weeds of segmentation and engagement
    • Collaborating with the marketing lead to develop a variety of marketing materials
    • Create content based on templates and maintain updates on prior production content
    • Integrating our web, social, and email channels for better return on investment
    Education and Experience Requirements:
    • Design skills for reviewing and providing feedback on designs
    • High attention to detail
    • Knowledge of computer operating systems, hardware, and software
    • Excellent verbal communication skills
    • A drive to learn more, being growth-oriented
    • You love Salesforce technology, marketing, and content
    • A desire to own it
    Bonus:
    • You love finding a cross-channel campaign solution
    • You're obsessed with creating connected experiences across channels
    • Trailblazer with any Salesforce certification
    Knowledge, Skills and Abilities:
    • Increase email channel segmentation by 40% within the first year
      • Building systems and programs to drive better personalization through greater segmentation and data utilization
    • Increase email lead creation by 10%
    • Increase cross-channel lead generation by 25%
    What We Offer:
    • Competitive salary and performance-based incentives
    • Comprehensive benefits package, including health, dental, and vision insurance
    • Opportunities for professional development and career growth
    • A collaborative and inclusive work environment
    Why You Should Join Us:
    • 100% CEO approval on Glassdoor
    • Small but mighty team of ~150 Engagers
    • Values that drive us: Be Great at What You Do, Be Growth Oriented, Be a Team Player, Own It
    • 100% remote work arrangements (minimal travel may be required per client need)
    If you're interested, so are we Send your resume our way, and we'll contact you for a phone interview if you meet qualifications

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