Digital Marketing Manager - San Jose, United States - Integration International Inc.

Description

Job Details:

Title: Digital Marketing Manager

Contract - 6 months, temp to perm

Shift - 40hrs a week - day shift

Responsibilities:

• Assist with paid media strategy and execution of digital marketing programs and processes across multiple areas of business.
• Delivery of ongoing reporting and analysis of digital marketing programs and select business focus areas on a monthly basis to identify key trends and recommended actions.
• Analyze customer web journey and identify opportunities to accelerate lead collection and online ordering/add to cart metrics.
• Analyze key marketing programs for Return on Investment and program optimization.
• Collaborate with centralized corporate resources for best in class digital learning.

Minimum Qualifications:

• Bachelor's degree in business, marketing, science, or related degree or at least 5-7 years of experience in marketing, e-business, analytics, technical service, product management or other closely related position.
• Exceptional communication skills.
• Analytical thinking skills and experience in analyzing trends on a business.
• Strong digital marketing understanding in various channels and digital advertising performance metrics, programmatic advertising, YouTube advertising, Google Display Network, ad servers, audience segmentation, and ecommerce.
• Desire to learn and work across multiple teams.
• Strong business acumen and customer focus.