Marketing Analytics Lead - Fayetteville - Speak LLC

    Speak LLC
    Speak LLC Fayetteville

    23 hours ago

    Description

    Lead For Marketing Analytics

    As the Lead for Marketing Analytics at Speak, you'll own the systems, insights, and experimentation frameworks that power our global growth. You'll be the key analytics partner to our Growth teams globallyresponsible for everything from performance modeling to measurement infrastructure to media investment strategy.

    This is a rare opportunity to build the next phase of the Marketing Analytics function at Speak with a high degree of autonomy and ownership. We're looking for someone who is not just analytically sharp but also deeply strategica builder who can scale systems and generate insights that shape the full funnel roadmap across marketing, growth, and growth product.

    What You'll Be Doing

    • Own and evolve Speak's global marketing analytics function, including dashboards, attribution, experimentation, and incrementality/MMM.
    • Partner with growth globally teams to guide investment decisions across performance, CRM, brand (TV, OOH), ASO/SEO, influencer, and offline channels.
    • Design and manage the analytics infrastructure that supports accurate, fast, and scalable insights across markets and platforms.
    • Build and operationalize frameworks for measuring CAC, LTV, ROI, incrementality, and media efficiency.
    • Accelerate experimentation velocity by supporting the design, execution, and analysis of A/B and market-level tests across creatives, lifecycle, and product surfaces.
    • Collaborate cross-functionally with product, engineering, and finance teams to identify levers for acquisition, retention, and monetization.
    • Shape forward-looking strategy by analyzing media fatigue, market saturation, and competitive benchmarks.
    • Hire and mentor junior team members, scaling the team alongside the business.

    What We're Looking For

    • 57+ years of experience in high-performance analytics roles, with at least 3 years focused specifically on growth or marketing analytics.
    • Deep familiarity with multi-channel marketing measurement, including attribution systems, LTV/CAC frameworks, and MMM/incrementality testing.
    • Expertise in SQL, plus hands-on experience with BI tools like Mode, Looker, or Tableau.
    • Experience designing and running marketing and pricing/packaging experiments (creative tests, landing pages, CRM, geo tests, etc.).
    • Demonstrated ability to influence growth, product, finance, and marketing stakeholders with clear, actionable insights.
    • Strategic mindsetsomeone who can zoom out and prioritize, not just execute analyses.
    • Clear, compelling communicator who can explain complex ideas to non-technical audiences.
    • Bonus points for experience working on multi-platform consumer subscription or mobile app products.
    • Exposure to marketing mix modeling (MMM) and brand measurement.
    • Proficiency in Python or R for deeper modeling or statistical analysis.
    • Prior experience building out marketing analytics functions from scratch.
    • Global growth experience or exposure to multi-geo go-to-market strategies.

    Why Work At Speak

    1. Join a fantastic, tight-knit team at the right time: we're growing very quickly, we've most recently raised our Series C from some of the top investors in the valley, and we've achieved product-market fit in our initial markets. You'd join at a magical time when a single person could significantly change the course of the company.
    2. Do your life's work with people you'll love working with: we care strongly about our craft and want every person at Speak to feel like they're growing every day. We believe in the idea that working with people you both enjoy and have respect for makes everything better. We hire thoughtfully and only work with people we admire deeply.
    3. Global in nature: we're live in over 40 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, and Tokyo, and you'll have the opportunity to talk to users in each of these regions on a regular basis as well as travel.
    4. Impact people's lives in a major way: learning a language is one of the single most life-changing skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We're helping millions of people achieve their goals and improve their lives.

    Speak does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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