Senior Marketing Analyst - Jersey City Office, Jersey City, NJ, US

Only for registered members Jersey City Office, Jersey City, NJ, US, United States

5 days ago

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Job summary

We are actively seeking a Senior Analyst, Marketing Analytics with a strong desire to play a key role in building the omnichannel marketing performance measurement/marketing insights practice at the leading sports betting company in the country.

Responsibilities

  • Partners with the BI team to deliver day-to-day report development and distribution for all marketing performance initiatives.
  • Supports the evolution of the marketing performance measurement program through working with media agency, attribution, and campaign measurement partners.
  • Translates insights from advanced data analysis (regression, key drivers, segmentation, LTV modeling) into strategic implications for marketing

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