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- "Listen" to the trends of the market and direct the market research efforts of the company
- Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands
- Define marketing strategies to support the company's overall strategies and objectives
- Develop a feasible marketing plan for the department and oversee its day-to-day implementation
- Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company's unique "voice"
- Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
- Build a highly efficient team of marketing professionals
- Create a solid network of strategic partnerships
- A bachelor's degree in business, finance, or related field, and advanced degrees such as an MBA or a master's degree in a related field preferred
- 10+ years of strategic leadership experience in a similar environment, management consulting, or general management
- Experience in fashion, beauty, and/or cosmetics preferred
- Strong leadership skills to effectively manage and motivate employees at all levels of the organization and drive results
- Proven experience as chief marketing officer or similar role
- Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
- Solid understanding of market research and data analysis methods
- Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
- Understanding of different business disciplines (IT, finance etc.)
- Proficient in MS Office and business software (e.g. CRM)
- A leader with both creative and analytical capabilities
- Outstanding communication (written and verbal) and interpersonal abilities
- BSc/BA in business administration, marketing, communications or relevant field; MSc/MA will be a plus
- Strong problem-solving skills to identify problems, develop solutions, and implement changes to improve operations
- Strong communication skills to effectively communicate with employees, executives, and other stakeholders for conveying complex information clearly and concisely
- Able to adapt to fast paced and ever-changing business environments and market conditions
- Possesses high ethical standards and be committed to upholding the values and integrity of the company
Bilingual Chief Marketing Officer-CMO - Washington DC, United States - Cesna Group
Description
[Position]
Bilingual Chief Marketing Officer-CMO (English/Korean)[About Our Client] Our client is a global Beauty/Personal Care brand that offers a variety of nail products. [Job Summary] Our client is seeking a sharp, hands-on, strategic, and innovative Chief Marketing Officer to drive the company's overall strategy and growth by establishing quarterly or annual company objectives. The ideal candidate will bring a minimum of 12 years of leadership experience across all aspects of the Marketing functions of a business in a high-volume organization. [Job Description]