Marketing Specialist - Roswell, United States - Umdasch Group

Description

Company Description

In 2023, AT-PAC became 100% part of the Doka family, bringing together 25 years of AT-PAC's industrial scaffolding experience and internationally certified "Ringlock" product, with Doka's 150 year history as a global formwork and shoring provider.

As part of the newly formed Global Business Unit Scaffolding, Doka & AT-PAC will be further synergizing its strengths and market position to offer scaffolding solutions specifically to the industrial market segment. In addition, AT-PAC will provide shared services and a "center of competence" approach to ensure a common scaffolding supply model to also complement Doka's existing concrete construction market segment through its proven formwork & shoring business model.

Doka & AT-PAC will continue to invest into the technical innovation of a single co-branded "Ringlock" product and will provide industry leading scaffolding solutions throughout 65+ countries globally. Together, Doka & AT-PAC stand for formwork, shoring AND scaffolding.

Job Description

• Responsibility for crafting & creating cross media Internal & External content in liaison with our External Marketing Partner and key stakeholder across our organisation.
• Updating and adding content, pages, and media to company website.
• Crafting content for press releases and media, inclusive of email marketing campaigns.
• Responsible for updating existing on- and offline marketing materials such as: flyers, brochures & catalogs.
• Responsible for creating new marketing materials to support our products and services.
• Graphic conception and design up to final artwork, image editing (retouching, cropping, workflows).
• Maintaining Company Brand across the organization.
• Supporting the successful execution of Tradeshows & event from cradle to grave.

Qualifications

• Relevant education with focus on content/graphics/design with several years of professional experience in the Industrial Construction Industry.
• Professional in desktop publishing (InDesign, Photoshop, Illustrator)
• Experience with web design such as: Duda, Squarespace & WordPress.
• Experience with Marketing automation tools such as Pardot, Mailchimp and Agoropulse.
• English, text competence in speech and writing at a technical level.
• Good knowledge of prepress as well as digital media.
• An eye for detail, typography, and color schemes.
• Creativity, communication skills and good expression.
• Very accurate, independent, and structured way of working.
• Project and prioritization skills.
• Degree with focus on communication desirable, comparable academic education.
• Experience in a communications/marketing department of an international company (ideally B2B) or comparable role in an agency / media industry.
• Communicative networker.
• High degree of self-responsibility and organization.

Additional Information

• Do you have professional experience in creating cross-media marketing materials (graphics/text/content) including desktop publishing?
• Your good sense of layout and typography enable you to create contemporary communication materials for a strong brand?
• Do you enjoy creative writing and technical content creation with appropriate copywriting skills?
• Do you enjoy working in a team, networking across the company and have a creative mindset?
• Do you possess an independent and precise way of working with excellent communication?
• Do you enjoy working on Tradeshow and Events and creating exceptional customer experiences?