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Marketing Manager - Grand Forks, United States - True North Equipment
Description
As the Marketing Manager, this person leads with an innovative and creative approach that builds upon the True North Equipment Vision and Mission resulting in a greater presence in the large region we serve.
Our goal is to continue to effectively deliver high levels of Customer and Employee Experiences, that in turn result in exceptional bottom-line performance and effectively engaging, retaining, developing, and attracting great dealership talent.
True North Equipment has been in business since 1949 and has 10 locations with over 220 employees.Our employees are the key to our success and have helped us get to where we are today, operating in two states across the Red River Valley.
True to our Values...Driven by YouIt takes our entire team to make True North Equipment exceptional.
We strongly desire individuals who are self-starters and hard workers, always willing to dive into a new challenge and who are eager to learn.
We strive to provide you with limitless opportunities for growth and education that will challenge you. Most importantly, we want you to have fun working at TNEYou'll focus on:
Defines and develops a commonsense executable marketing plan that is highly aligned with the True North Equipment Vision and Mission around Total AOR Leadership
Provides strategic marketing plans, and builds brand awareness of True North Equipment
Collaborate with senior leadership to develop a comprehensive and aligned strategic marketing plan for new and used complete goods and aftermarket solutions.
Leads and further enhances the True North Equipment brand strategy with support from the marketing and leadership teamDevelops in collaboration with True North Equipment Leadership and department managers a unified and ever-changing Merchandising and Display strategy at the retail locations
Ability to demonstrate a strong social media and community involvement presence in our large AOR (Area of Responsibility)
Leads the development and enhancement of the dealer brand through communication, and assessment of marketing tactics that reach targeted prospects
Executes all public relations activities and strategy for True North Equipment
Creates marketing content and event information on all True North Equipment social media platforms
Research and analyze market trends. Utilize customer insight technologies to gain deeper customer understanding.
Track and analyze the performance of advertising campaigns
Network and build relationships and partner with key industry partners, agencies, and vendors
Oversee marketing materials for TNE
Ensures appropriate marketing communications for all departments
Oversee and grow the True North Equipment website with relevant information and encourage employees to share content and pictures
Take advantage of customer insight technologies to gain deeper customer understanding
Gains a deep understanding of the customer experience process and engages in a strong and proactive marketing support approach
Market major company customer events, tradeshows, and other similar activities
Travel as needed to TNE locations to obtain marketing content
Lead customer events as needed such as TNE Santa Day, John Deere Day of Play, Customer Appreciation Events, and more.
Defines and manages the True North Equipment advertising budget; develops monthly, quarterly, and annual advertising activities (e.g. TV, radio, newspaper, internet, social media, etc.)Maintain a positive, engaging, and professional working relationship with peers, Deere & Co. talent team and management, and support resources, with a constant commitment to teamwork and exemplary customer service
Manages recruiting, staffing, and employee development activities for employees reporting to this position
Responsible for tracking project workflow and ensuring all project delivery dates are met
Manage tradeshow collateral and booth properties. Ensuring consistency across the company footprint
Ownership of the True North Equipment E-Commerce platform (Advertising, Analytics, Order Management)
Perform all other duties as assigned by management in a professional and efficient manner
What We are looking for:
3+ years of managerial experience, which includes leadership, issue management, motivation and/or team building
3+ years in a broad range of marketing and communications job functions
2+ years of Graphic design experience preferred with creative writing and art
The role will be based out of our True North Equipment Resource Center in Grand Forks, ND
Knowledge of various communication skills such as design, editing, photography, audiovisual, web, journalism, marketing, and advertising
Campaign management skills including the following elements: design offers, strategy, timing, printed materials, advertising, public relations messaging, interactions, plans, and measurements for advertising campaigns
Highly engaged in embracing and understanding the Agricultural, Turf, and Compact Construction Industry.
Ability to be a team player, to lead, engage, and inspire others
Demonstrated exceptional written and verbal communications
Possess an outgoing personality and ability to engage with others as well as the ability to be a team player, to lead, engage, and inspire others.
Strong social media participation and understandingProven ability to communicate effectively one-on-one and in team settings
Demonstrated knowledge to identify and leverage customer tendencies, unmet needs, and product differentiators and be able to build successful strategies
Ability to handle multiple tasks, and possess strong organizational, analytical, interpersonal, and communication skills
Proven ability to analyze and interpret internal and external marketing data
Familiar with statistical analytic applications and market research practices preferred
Proven ability to be creative and innovative preferred
Bachelor's Degree in marketing or equivalent experience
Total Rewards Package:
The opportunity to build a great career path, industry-leading benefits, a fun environment, and owners working alongside us each day
Salary :
Dependent on years of Marketing leadership experience
Insurance:
Health insurance with 100% single premium paid, 75% SPD or family premium paid; TNE covers 50% of all dental and vision premiums; 100% of short/long-term disability insurance, and life insurance.
401K: TNE offers 401K with company matching for qualified employees because who doesn't want to save for retirementPTO:
Our generous PTO package is awarded to you on your FIRST day of employment. Take time off, we encourage it
Holidays:
We have 7 paid holidays and a few other special days for you to spend with your favorite people.
Professional Development:
Continuous professional training and growth opportunities because we value your growth at TNE.
Community Involvement:
Give back to your community with our paid time off for you to volunteer. You can also use this time for your doctors' appointments, too
Parental Leave:
If you're expecting or looking to start a family, we have paid parental leave because you have waited long enough for your bundle(s) of joy
AND SO MUCH MORE
All full-time hires must pass a pre-employment background check and drug/alcohol screening.
True North Equipment is an Affirmative Action and Equal Opportunity Employer.
True North Equipment will not discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, disability, age, marital status, familial status, membership or activity in a local human rights commission, or status with regard to public assistance.
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