Manager of Product Marketing - Fort Lauderdale - Hotwire Communications

    Hotwire Communications
    Hotwire Communications Fort Lauderdale

    1 day ago

    Default job background
    Description

    The Manager of Product Marketing plays a critical role in driving revenue growth through the development of new strategy business cases, assessing competitive positioning, and projecting sales and pricing recommendations.

    Key Responsibilities:

    • Build new product or feature strategy business cases, assessing consumer needs and market dynamics.
    • Develop pricing strategy, sales projections, and profitability assessment modeling.
    • Manage pricing strategy, identify opportunities to streamline and support targeted campaign initiatives.
    • Collaborate with cross-functional teams on operational implementation and performance tracking.
    • Research competitor product, pricing, and positioning strategies to understand consumer needs and market trends.
    • Develop consumer targeting strategies and supporting tools, working closely with cross-functional teams on implementation.
    • Provide sales teams with familiarity of new pricing strategies and proper sales tools and support aids.
    • Collaborate with product, finance, sales, and other key teams to ensure strategies align with broader business objectives.

    Requirements:

    • Bachelor's degree in marketing, communications, or a related field.
    • 5+ years of experience in marketing and product strategy, preferably in the telecommunications, technology, or related industry.
    • Excellent project management skills, including tracking and juggling multiple projects.
    • Effective communication, collaboration, and content creation skills.
    • Ability to lead and work effectively with cross-functional teams.

    About Us:

    We are an equal opportunity employer, committed to providing a wide range of benefits to our employees, including comprehensive healthcare, retirement plans, paid time off, and more. We strive to create a diverse and inclusive work environment that values employee well-being and success.

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