Marketing Specialist, Digital Media - Herndon, United States - Strayer University

Description

The Marketing Specialist will work under the direction of the Senior Marketing Manager and alongside the digital media team to participate in the successful execution and reporting/analysis of the Strayer B2B campaigns across LinkedIn Ads, as well as assisting with Strayer B2C campaigns, and other projects assigned.

Essential Duties & Responsibilities:

• Daily budgeting, maintenance, and oversight of campaigns
• Monitors, tracks, and reports on campaign performance
• Analyzes campaign performance and uses insights to optimize paid media
• Assists with the Zapier integration to pass lead gen form data to CRM
• Execute trafficking of campaigns from start to finish, ensuring proper tracking and QA
• Attends required statuses and related meetings
• Works on other projects and job duties as assigned to assist the Digital Media team in campaign execution

Job Skills:

• Strong attention to detail and organization skills
• Demonstrated communication skills
• Emerging ability to problem solve and partner across the organization
• Able to display independent judgement and decision making
• Strong analytical and time management skills
• Ability to multi-task and work in a fast-paced environment
• Ability to work with internal and external partners

Work Experience:

• 1-3 years' experience primarily focused on paid social responsibilities (previous agency or dedicated client-side role preferred)

Education:

• Bachelor's degree required

Certificates, licenses and registrations:

• Proficient Excel user
• Certification or experience with LinkedIn or similar ad managers are highly preferred.
• Certification or experience with Zapier or similar workflow automation tools preferred

Other:

• Must be able to travel occasionally should a business need arise. For most roles travel would not be common. Travel may involve plane, car or metro. In accordance with ADA policies, reasonable accommodations regarding travel limitations can be provided. Travel will be more common for roles such as Account Executives (25 – 50%), senior leaders (10 – 20%) or Capella Core Faculty (5 – 10%).
• Ability to work onsite in Corporate or Campus location (in a typical office environment) may be required based on role. If so, this would include being mobile within the office, including movement from floor-to-floor using elevators or stairs.
• If offsite or hybrid role, must have access to work in setting which enables meeting all requirements of the role (including privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
• Faculty and Federal Work Study roles require access to work in setting which enables meeting all requirements of the role (including computer, privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
• This role may require lifting, however reasonable accommodations will be provided in accordance with our ADA policies.
• Must be able to meet critical thinking and problem solving aspects aligned to job duties, as well as effectively communicating with co-workers.
• Must be able to work more than 40 hours per week when business needs warrant. Accommodations related to schedule may be considered.
• Able to access information using a computer.
• Other essential functions and marginal job functions are subject to modification.

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