Social Media Specialist - Indianapolis, IN

*Work for Indiana* · Begin a fulfilling career with the State of Indiana by joining one of the largest employers in the state, offering a range of opportunities across 60+ agencies. At the state, you'll find competitive compensation, a robust benefits package and a commitment to ...

Job description

*Work for Indiana*
Begin a fulfilling career with the State of Indiana by joining one of the largest employers in the state, offering a range of opportunities across 60+ agencies. At the state, you'll find competitive compensation, a robust benefits package and a commitment to work-life balance. Most importantly, you'll have the chance to make a real and measurable impact on the lives of Hoosiers across Indiana.

About The Indiana Department Of Health (IDOH)
The Indiana Department of Health's mission is to promote, protect, and improve the health and safety of all Hoosiers so that they can reach their optimal health regardless of where they live, learn, work, or play.

Role Overview
The social media specialist works within the Office of Public Affairs at the Indiana Department of Health (IDOH). The incumbent uses social media to develop and deliver proactive, engaging communications about the agency, and drive interest in essential public health issues. This position also uses a variety of tools to monitor social media metrics and identify opportunities for interaction and iimproved messaging.

Must be able to work in a collaborative environment that takes all constituencies into account, often juggling multiple projects at once. The incumbent represents the agency for public relations matters and serves as a liaison for public and external affairs for the agency.

Salary Statement
The salary for this position traditionally starts at $53,222.00 but may be commensurate with education or work experience.

A Day In The Life
The essential functions of this role are as follows:

• Provide ideas and news leads to media in the form of print, video/audio news releases, and/or personal contact.
• Under supervision, will answer public inquiries via phone, email, and mail.
• Maintain content on the agency's social media outlets.
• Work with commodity groups and related agencies/industry partners on joint programs and promotional/ educational opportunities to increase target audience message awareness for specific agency initiatives.
• Assist with the development, production, and editing of videos upon request.
• Research and draft press releases, technical advisories, agency newsletters, feature articles, PowerPoint presentations, and collateral materials/brochures addressing specific topics, programs, and agency initiatives.
• Build and maintain a library of photos, graphics, and slides for use in agency publications, slide shows, displays, training, etc.
• Assist divisions with public communication, including editing and proofreading presentation materials, reports, letters, articles, and social media and website content to ensure consistent, high-quality messages.
• Support all publications, employee engagement events, public events, and general work of communications division
• Develop internal agency communications to maintain staff awareness of initiatives and other pertinent information.
• Evaluate current communication strategies and materials to identify strengths and areas for improvement.
• Develop tailored communication strategies that align with client objectives and agencies best practices.
• Collaborate with clients to create compelling messaging, content, and narratives.
• Provide guidance on the use of various communication channels, including digital media, social platforms, and traditional media.
• Assist clients in preparing and delivering presentations, speeches, and press releases.
• Monitor and analyze communication outcomes and provide recommendations for optimization.

The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time.

This position is exempt from overtime compensation for additional work hours which may be required to complete essential functions or other assigned work. Exempt employees may work more than 75 hours in a pay period without additional compensation and must report a minimum of 75 hours per pay period of work hours and/or paid leave taken to receive their base biweekly salary.

What You'll Need For Success
Individuals in this role should minimally be able to articulate or demonstrate the following:

• Effective presentation skills.
• Effective verbal and written communication skills, including writing for print, online, and social media.
• Strong understanding of communication strategies, messaging, and audience segmentation.
• Specialized knowledge of journalistic principles and procedures to be followed in the preparation of news releases and other written products.
• Specialized knowledge of methods and techniques of disseminating information to the public and laws governing the release of information, i.e., releases that must be signed to use a photograph of a person.
• Working knowledge of photography and audio-visual equipment.
• Basic knowledge of federal and state laws and regulations relating to the agency.
• Ability to use desktop publishing and graphic design software, as well as social media platforms and website content management software.
• Ability to show good judgment in dealing with the public, other agencies, and news media in a public relations and public informational role.

A degree is not required
. However, at least 5+ years of experience applying the outlined knowledge, skills, and abilities in a similar role may be considered.

Individuals should have the ability to perform essential functions with or without reasonable accommodation.

Supervisory Responsibilities/Direct Reports
This role may be utilized in a supervisory capacity based on agency needs.

Benefits Of Employment With The State Of Indiana
The State of Indiana offers a comprehensive benefit package for full-time employees which includes:

• Three (3) medical plan options (including RX coverage) as well as vision and dental plans
• Wellness Rewards Program: Complete wellness activities to earn gift card rewards
• Health savings account, which includes bi-weekly state contribution
• Deferred compensation 457(b) account (similar to 401(k) plan) with employer match
• Two (2) fully-funded pension plan options

• A robust, comprehensive program of leave policies covering a variety of employee needs, including but not limited to:

• 150 hours of paid New Parent Leave and up to eight weeks of paid Childbirth Recovery Leave for eligible mothers

• Up to 15 hours of paid community service leave

• Combined 180 hours of paid vacation, personal, and sick leave time off

• 12 paid holidays, 14 on election years
• Education Reimbursement Program
• Group life insurance
• Referral Bonus program
• Employee assistance program that allows for covered behavioral health visits
• Qualified employer for the Public Service Loan Forgiveness Program
• Free Parking for most positions
• Free LinkedIn Learning access

Equal Employment Opportunity
The State of Indiana is an Equal Opportunity Employer and is committed to recruiting, selecting, developing, and promoting employees based on individual ability and job performance. Reasonable accommodations may be available to enable individuals with disabilities to complete the application and interview process as well as perform the essential functions of a role. If you require reasonable accommodations to complete this application, you can request assistance by contacting the Indiana State Personnel Department at .