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Marketing Specialist - Topeka, United States - Wolters Kluwer
Description
LOCATION:
Remote U.S. locations
OVERVIEW
You will develop marketing programs for a portfolio of scholarly research journals which include marketing campaigns and events. You will work with leadership, internal and external partners, and clients. You will report to the Associate Director of Product Marketing.
RESPONSIBILITIES
Develop and implement strategic marketing plans for a portfolio of scholarly research journals.
Manage promotional budgets and planning for campaign forecasting to ensure use of expenditure.
Collaborate with publishing teams and important partners to identify target market segments and communication gaps to develop messaging for author and product communications.
Review marketing metrics, for reporting out and to recommend adjustments to strengthen marketing's impact on subscription sales, online usage, and manuscript submissions.
Websites, email communication, events, and social media campaigns.
Provide support to product marketing team where needed. Coordinate press release program and social media calendar.
Plan and attend medical conferences.
QUALIFICATIONS
Education
:
Bachelor's degree in marketing or communications or equivalent experience
Experience:
1+ years of marketing experience
Preferred:
Knowledge of how to coordinate content calendars.
Experience in the publishing industry or academia is a plus.
Experience in copywriting and campaign coordination.
Ability to work with common business software.
Familiarity with Smartsheet and Adobe DC for annotating and editing PDFs.
Experience liaising between different departments, partners, and clients to convey information to others.
Interpret and report on marketing metrics.
#LI-Remote
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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