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Marketing Automation Coordinator - Claremore, United States - RCB Bank
1 week ago
Description
Claremore Corporate, 323 S Muskogee Ave, Claremore, Oklahoma, United States of AmericaReq #3064
Thursday, May 2, 2024
RCB Bank has been a responsible employer since 1936, standing firm on moral and ethical principles as a bank and as an inclusive employer while fulfilling our commitment to excellence.
Operating with values such as integrity, respect, sincerity and honor, RCB Bank is an equal opportunity employer, striving to hire diverse employees who meet high standards of character, education and occupational qualifications.
RCB Bank is dedicated to building Relationships, contributing to our Communities, and embracing our BoldnessWith over 60 locations, RCB Bank offers a variety of excellent career opportunities in Oklahoma and Kansas. We offer full-time and part-time opportunities along with a comprehensive benefit package (eligibility requirements apply).
Internal Deadline: 4/16/2024
POSITION SUMMARY:
RCB Bank is looking for an experienced Marketing Automation Coordinator who can join our team as an in-house marketing platform expert.
The Marketing Automation Coordinator will serve as a pivotal leader in driving our marketing automation strategies forward. He/she will be primarily responsible for building, scheduling and executing marketing automation campaigns and customer communications for RCB Bank. This person will be a seasoned professional with a strong background in marketing automation technologies and business engagement.
The ideal candidate will be a strategic thinking, a proactive problem solver and an exceptional communicator who can collaborate effectively with cross-functional teams.
ESSENTIAL FUNCTIONS:
Act as marketing automation platform export in Salesforce Marketing Cloud (SMC) currently to oversee marketing automation initiatives and architect/implement complex automation workflows.
Responsible for creating necessary assets within marketing automation program such as emails, direct mail pieces, surveys and reports.
Gather performance data for each campaign and regularly report KPIs to marketing team and campaign department owners. Develop ongoing enhancement strategies based on performance results.
Work closely with marketing team, sales, IT, deposits, loans and other relevant teams to ensure seamless integration of marketing automation processes with overall business operations.
Champion a collaborative and cross-functional approach to achieving organizational objectives.Work with campaign owners to plan necessary steps to launch email/direct mail marketing campaigns and set deadlines.
Work within the team's project management platform to ensure assigned tasks are completed and recorded. This includes website landing page creation, URLs, artwork designs, internal communications, etc. for other marketing team members to accomplish.
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies and industry standards.
Plan and perform A/B testing to define and execute enhancements to campaigns.
Support essential marketing operations initiatives in marketing automation program such as managing the customer onboarding lifecycle, customer relationship nurturing and development, segmentation and data cleansing.
Manage daily import of engagement data from marketing automation program into company CRM.Manage email unsubscribe requests.
EXPERIENCE REQUIRED:
2+ years of marketing automation platform experience, Salesforce Marketing Cloud preferred
Experience building and managing end-to-end campaigns, including developing campaign strategy, creating messaging and visuals, and analyzing campaign performance
Knowledge of email marketing strategy and best practices
Experience with marketing analysis, working with larges sets of data and numbers
EXPERIENCE PREFERRED:
Basic HTML skills and knowledge of CSS
EDUCATION, CERTIFICATIONS & TRAINING:
Bachelor's degree in marketing or related field preferred OR two (2) years of experience in marketing automation role.
JOB-SPECIFIC SKILLS & KNOWLEDGE:
Proven ability to understand, assess and document best practice approaches to customer onboarding journeys, customer development and growth journeys, customer segmentation for journeys, personalization of journeys/campaigns and other lead/customer management best practices.
Able to think critically and exercise independent judgment and discretion.
Capable of consistently meeting deadlines and managing projects with tight turnaround.
Superior communications skills, both written and verbal. A demand for excellence in all forms of communication.
Commitment to quality – proof all work for accuracy and always looking at the smallest details.
Thorough knowledge of demand generation and email marketing including best practices, reporting and data analysis.
Regular reporting on and interpretation of KPIs, both for specific campaigns and for overall integrated marketing efforts.
Able to turn data into marketing intelligence that provides suggestions for revenue-generating actions and customer retention.
Detail-oriented but can also see the big picture.
Adept at creating timelines and driving best practices around process.
Demonstrate innate sense of urgency.
Team player with a "no task is too small" attitude.
Dependability—a reputation for doing what you say you are going to do and a willingness to go beyond the call of duty.
Ability to communicate clearly and effectively.Enjoys working in a fast-paced and ever-changing environment.
RCB Bank is an EOE.
We offer EEO to all persons without regard to race, color, religion, age, marital or veterans' status, sex, national origin, physical or mental disability, or any other legally protected class.
Claremore Corporate, 323 S Muskogee Ave, Claremore, Oklahoma, United States of America#J-18808-Ljbffr
