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    • Senior Manager Digital Marketing - Murfreesboro - HealthTrust

    HealthTrust
    HealthTrust Murfreesboro

    2 days ago

    Default job background
    Description

    Welcome to HealthTrust, where we invest in our team members as Senior Manager Digital Marketing professionals. At HCA Healthcare, we have committed up to $300 million in programs to support our incredible team over the course of three years.

    Benefits

    • We offer a total rewards package that supports the health, life, career and retirement of our colleagues.
    • The available plans and programs include comprehensive medical coverage with many common services at no cost or for a low copay.
    • We also offer additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans, auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
    • Free counseling services and resources are available for emotional, physical and financial wellbeing.
    • Our 401(k) Plan offers a 100% match on 3% to 9% of pay (based on years of service).
    • We have an Employee Stock Purchase Plan with 10% off HCA Healthcare stock.
    • Family support is available through fertility and family building benefits with Progyny and adoption assistance.
    • Referral services are offered for child, elder and pet care, home and auto repair, event planning and more.
    • Consumer discounts are available through Abenity and Consumer Discounts.
    • Education assistance includes tuition, student loan, certification support and dependent scholarships.
    • A colleague recognition program is in place.
    • The Time Away From Work Program offers paid time off, paid family leave, long- and short-term disability coverage and leaves of absence.
    • An Employee Health Assistance Fund provides free employee-only coverage to full-time and part-time colleagues based on income.

    About You

    You contribute to our success. Every role has an impact on our patients' lives and you have the opportunity to make a difference.

    Job Summary and Qualifications

    Senior Manager Digital Marketing will be responsible for developing, executing and analyzing digital marketing strategies around owned, earned and paid media to grow traffic, brand awareness and demand.

    Digital Marketing Strategy and Planning

    Collaborate with strategic marketing team and cross-functional teams to develop digital marketing plans based on marketing and business objectives to effectively reach and engage our target audiences.

    Digital Marketing Execution

    Develop an array of digital programs and tactics, leveraging events, tradeshows, display ads and SEO/SEM to build brand awareness, promote thought leadership, and generate leads and cross-sell opportunities.

    Website Creation and Management

    Lead the development and revisions/updates to all websites, including strategy, content and engagement reporting. Manage digital agencies.

    Lead and Campaign Workflows

    Utilize marketing automation platforms (CRM) and other technologies to develop lead flow, tracking and reporting to support lead generation, drip and nurture campaigns, event invitations, market research initiatives and e-newsletters.

    Design and Layout

    Partner with creative to ensure visual design and layouts of websites and communications are consistent with branding guidelines and optimized for engagement.

    Message Testing

    Develop A-B tests, track and analyze tactics, and adjust as necessary to gain the widest engagement across target audiences.

    Social Media Strategies

    Support the development and execution of campaign strategies and content calendars to drive brand awareness and thought leadership across various social media outlets.

    Analytics

    Establish and track KPIs, SEO results and ROI targets for all digital marketing campaigns.

    What You Need To Succeed

    • Bachelor's degree in Business or Digital Marketing, Information Technology or a related field.
    • Minimum 7 years of progressively responsible experience in a B2B digital marketing role implementing marketing automation systems, managing website design and development, and developing campaigns utilizing digital marketing, SEO/SEM and social media.
    • Experience developing and executing digital marketing strategies and tactics.
    • Experience in developing content strategies supported by SEO/SEM.
    • Experience with WordPress, Google Analytics, marketing automation (HubSpot, Pardot, or MarketingCloud), Salesforce or similar tools.
    • Experience selecting and managing third-party vendors to launch campaigns.
    • Track record of managing paid search, paid social and display advertising programs to a profitable ROI.
    • Certification of Advanced Digital Media Marketing, Google Digital Marketing or equivalent is preferred.
    • Certification of Google Analytics is preferred.
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Senior manager, digital marketing