No more applications are being accepted for this job
- Develop and implement a 12-month marketing plan to ensure the determined goals of the organization are met
- Develop strategy to increase revenue in areas such as online and single game ticket sales, merchandise, concessions and non-baseball events
- Daily oversight and updates of content on team website including FanCompass platform
- Daily oversight and updates of content on team social media accounts
- Manage team Goggle Analytics account, develop revenue opportunities
- Develop strategies to grow and segment data bases for use in email and text marketing
- Maintain consistent records and reports for audience size and demographics of team's digital platforms
- Oversee plan, budget, and execution of paid and non-paid external marketing including, but not limited to TV, radio, print, digital media, billboards, OTT, paid social, etc.
- Manage chat/fan interaction for social channels and any live streaming broadcasts
- Develop strategy, implement and oversee execution of survey platform
- Maintain and update promotional calendar for internal communication and staff planning
- Champion creation of team podcast platform
- Work toward continuous quality improvement
- Stay current with changing technology, including software programs
- Uphold, support, and promote all company policies and procedures
- Other duties as assigned
- Bachelor's degree from an accredited, four-year college or university required
- Minimum of three (3) years full-time experience in sports, entertainment, advertising, media, marketing or related field in the sports industry required.
- Minimum of two (2) years data analytics experience
- Adobe Creative Suite experience preferred
- Previous experience with Qualtrics preferred
- Email Marketing experience preferred
- Text Marketing experience preferred
- Ability to work all home games
- Valid Driver's License required
- Google Analytics Certification preferred