- Create and execute business plan to achieve or exceed territory growth per company plan and drive new business revenue through selling new instruments and reagents:
- Develop strategy and individual responsibilities to close sales of all high value targets.
- Maintain existing customer business to minimize lost business.
- Manage pipeline to ensure timing of closes matches Monthly Forecast & Quarterly Business Plan.
- Coordinate activity of other field sales personnel in context of business plan.
- Monitor monthly sales as reported in Tableau for accuracy and adjust action plans to account for shortages towards goal achievement.
- Deliver effective Sales Call Management, Opportunity Management, Pipeline Management and Forecast Accuracy
- Provide technical expertise/assistance in product line as required in sales process.
- Support and/or deliver key sales presentations/demonstrations where required.
- Communicate with customers on product line technical issues where required.
- Work collaboratively in a matrix environment with Regional and US Product Specialists for all product franchises including Microbiology, Molecular, Immunoassay and Vision Suite.
- Leverage timely and effective engagement of Product Specialists, Service, Marketing and other internal personnel to progress, advance and close Opportunities within Region.
- Develop relationships with key customers/opinion leaders within defined territory.
- Identify and develop key opinion leaders/reference sites within defined region.
- Establish relationships with these identified opinion leaders/reference accounts.
- Leverage relationships to expand existing business within defined region.
- Channel competitive information gathered in field to marketing and sales teams.
- Implement and participate in pilot projects with new product launches.
- Conduct quarterly business reviews with the Product Specialists and other supporting sales associates.
- Submit expense reports on a weekly basis.
- Maintain customer records in CRM on a daily basis for all accounts in their database.
- Close all appointments with notes and update milestones on a daily basis.
- Achieve minimum forecast accuracy for US dollars on a monthly basis performance expectations.
- Perform other duties as assigned.
- Perform all work in compliance with company policy and within the guidelines of bioMrieux Quality System.
- Required:
- Associates plus a minimum of 5 years of clinical diagnostic sales.
- Preferred:
- Bachelors preferred plus a minimum of 3 years of clinical diagnostic sales .
- Capital and Reagent sales experience within clinical laboratory preferred
- Proven and documented track record in exceeding territory Capital and Reagent goals
- Proven and documented track record of consistent top finishes within sales team
- Knowledge of clinical lab operations preferred, not required.
- Work in a matrix environment with Account Managers, Region Sales Directors, Product Specialists and other bioMrieux colleagues. Collaborate and coordinate in order to close business system wide.
- Ability to describe and explain highly detailed technical information to multiple buying influences including laboratorians, C-Suite, physicians, stewardship teams, IT, and other buyers
- Proficient in operation of Microsoft Windows and Office Suite of products
- Formal sales competency training courses preferred (i.e. Miller Heiman, Strategic Selling, BASE)
- Excellent verbal and written communication skills. Ability to clearly communicate with key internal and external stakeholders.
- Excellent presentation skills. Adept at using multi-media presentation tools.
- Proficient in CRM Salesforce preferred
- Excellent selling, organization, communication, and presentation skills required.
- Team player attitude: ability to build consensus among team members/collaborate with other team members
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