eCommerce Marketing Manager - Columbus - Wasserstrom

    Wasserstrom
    Wasserstrom Columbus

    1 week ago

    Description

    The Wasserstrom Company is the leading Food Service Distributor in the nation. Established in 1902, we are a family owned company with our headquarters in Columbus, OH. We currently have an open opportunity for an eCommerce Marketing Manager who is responsible for: paid media, search marketing, email marketing, social media, and performance analytics. The ideal candidate has a strong background in digital marketing within an e-commerce environment, with a proven track record of managing campaigns end-to-end and delivering measurable results. This position requires a blend of analytical thinking, creativity, and cross-functional collaboration to grow the e-commerce business.
    Responsibilities include:
    People Management

    • Supervise associates within the ECOM/Marketing department
    • Provide direction to associates on assigned tasks and procedures
    • Provide training and performance feedback
    • Conduct associate check-ins; responsible for achievement of goals and objectives
    • Complete other supervisory tasks as needed
    Process Management
    • Domain expert for eCommerce from ideation through implementation
    • Develop ecommerce marketing campaigns
    • Wireframe new pages for
    • Manage department and co-op marketing budgets
    • Develop and implement an ecommerce marketing calendar
    • Review Google Analytics results and make recommendations for improvement
    • Create lead generation opportunities for sales teams
    • Collaborates with marketing associates, and other internal stakeholders for alignment
    • Works with vendors to achieve results
    • Other duties as required
    Education and Experience
    • 5+ years related experience and/or training
    • Bachelor's degree in Marketing, Business, Communications or a related field is required
    Other Skills and Abilities
    • Proficient computer skills; ability to use MS Office Suite, including Outlook
    • Technical ability to learn and use a variety of social media and user experience platforms for creative and marketing spend efforts.
    • Communicates well with others; speaks and writes clearly; asks for and offers help when needed
    • Interpersonal; resolves questions and concerns in a professional manner; maintains confidentiality
    • Detail oriented; meets quality standards and demonstrates accuracy and thoroughness
    • Organized; completes work in a timely manner; able to prioritize and meet deadlines
    • Problem-solver; gathers and analyzes information skillfully and generates suggestions for improving work
    • Capable of working independently and as a member of a team; contributes to building a positive team spirit
    • Technically proficient in relevant ecommerce knowledge bases and technologies such as page tagging, content management systems, web platforms and analytics
    • Google Analytics certified (preferred)
    Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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