Marketing Manager - San Francisco, United States - Gap Inc.
Description
About Gap
Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread thats run through those five decades is the phenomenal people that make up our brand our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.
Weve built our brand on staying true to our roots while always being out in front of whats next. If you want to be part of an iconic American brand, and help lead the way for where were headed, wed love to have you join us.
About the Role
Athletas social channels and presence are the window into the brand, where we foster community, build brand equity, and drive consumer engagement.
To continue to grow, accelerate and scale our social channels and footprint were looking for Social Media & Influencer Marketing Manager (Contractor) to join the team and support with social media and influencer marketing. Youll support content and channel management and day-to-day influencer programming including executing day-to-day programs across paid, seeding and brand experiences, identifying and scaling relationships and outreach, and overall contributing to driving broader awareness for the brand via meaningful content and influencer relationships
Responsibilities
Support social media management and content, including creating and delivering briefs and supporting calendar management
Support social-first content ideation in partnership with Creative and cross-functional partners
Manage influencer programming across paid partnerships, organic seeding and gifting, and experiences
Run day-to-day point with agency partners, briefing, oversee content approvals and reporting
Research and engage new influencer relationships and retain existing relationships
Manage overall influencer list and build sub-lists for campaigns, initiatives and events
Build influencer lookbooks and outfitting, place product orders
Manage influencer reporting and analytics, manage and leverage influencer marketing tools including Tribe Dynamics / Creator IQ
Make influencer content recommendations and traffic assets for use across brand marketing channels
Engage and host influencers locally at HQ and in the SF Bay Area as applicable
Remain up-to-date on trending content, conversations, news, cultural events and emerging social formats.
Required Skills:
Minimum 5+ years of marketing experience with brand/agency-side in social media marketing/management and influencer marketing, engaging with an audience, deep partnership with editorial and creative partners.
In depth knowledge and understanding of all social media platformsincluding concepting, briefing and optimizing content accordingly with an innate understanding the nuances of each platform.
Experience working with / managing agencies and internal partners
Mastery of the influencer landscape and in-depth knowledge of top and emerging influencers in our space, ability to make swift and strategic recommendations
Has the ability to thrive in a fast-paced environment, comfortable adapting to the changing needs of the business / social trends
Solid analytical skills to report on key metrics and efficacy across social platforms and influencer efforts with ability to synthesize information and turn insights into actions
Creative thinker with an innate visual aesthetic that thrives in a dynamic, collaborative & fast paced environment
Effective time and project management skills with commitment to timelines, accuracy & professionalism
A strong cross-functional partner known for being a team player easy to work with, positive, motivating, and incredibly collaborative
An understanding that social media never sleeps: you may occasionally be working after work hours, particularly during real-time cultural moments, events and crisis situations