Social Media and Marketing Coordinator - New York, United States - FIAF - French Institute Alliance Francaise

Description

Job Title: Marketing & Social Media Coordinator

Department: Marketing & Communications

Reports to: Director of Communications

Salary Range: $50,000 - $60,000 annually

About FIAF:

FIAF is a multi-disciplinary educational and cultural organization located in midtown Manhattan. As an independent, not-for-profit organization, FIAF is committed to providing our audience and students with engaging French language classes and audacious multi-disciplinary programming that celebrates the diversity of francophone cultures and creativity around the world. We are a welcoming and inclusive community for all ages and all backgrounds, where people can meet, learn, and explore the richness of our heritages and share discoveries. We strive to amplify voices and build bridges from the entire francophone world to New York and beyond. FIAF has an extensive Language Center offering hundreds of French classes, a French Library, and cultural programs ranging from cinema and performing arts to visual arts and social event programs.

Position Overview:

The Marketing & Social Media Coordinator plays a key role in FIAF's Marketing team, coordinating with other team members to support the promotion and expansion of FIAF's various activities. This position, reporting into the Director of Communications, has social media and press relations as its core focus, as described below.

Social Media Responsibilities

• Manage social media channels
• Collaborate with marketing team members to organize social calendar topics and draft copy
• Collaborate with design team to create original imagery, video, and Reels content for social media channels
• Attend events and Language Center programs to take pictures and videos for social media channels
• Research and develop strategies for each platform, including doing competitive research
• Research, explore, and develop expanding onto new social platforms, such as Letterboxd, LinkedIn, YouTube, TikTok
• Analyze and report on social media performance to help inform new strategies and campaigns, providing regular updates during the marketing team meeting and to leadership around learnings and next steps
• Send weekly reports to FIAF President outlining performance and providing recommendations

Press

• Collaborate with the Director of Communications to create a promotional outreach strategy for cultural events
• Create press kits for each FIAF cultural program
• Welcome journalists and photographers at cultural events, splitting duties with the Director & VP

Marketing Coordination

• Regularly gather social and press statistics to include in monthly analytics report, and aid Marketing Director in gathering analytics from each marketing sector and FIAF department
• Work with the rest of the marketing team to update marketing and communication plan documents

Qualifications

• Education: Bachelors in a Communications, Marketing or related field preferred
• Minimum 1-2 years of proven successful experience in marketing and/or social media
• Experience at an educational, cultural, or art institution strongly preferred
• Innovative and creative thinker
• Ability to be efficient and effective in a fast-paced environment
• Must be available to work select evenings and weekends for FIAF events
• Must have primary or bilingual fluency in written and spoken English
• Advanced French language skills are strongly preferred
• Must have fluency with MS Office and Google suite
• Experience with Adobe Photoshop and Premiere preferred
• Must be a good team player and communicator, particularly in a multi-cultural, multi-ethnic, bilingual environment

How to apply: Please send your resume and cover letter to , subject line Social Media & Marketing Coordinator - First Name Last Name.

Fully vaccinated against COVID-19 with a Centers for Disease Control (CDC) or World Health Organization (WHO) authorized vaccine (or approved for an exemption as a reasonable accommodation due to a qualified disability or sincerely held religious belief or other legal basis).

Benefits Include: Health insurance (medical, dental, and vision insurance), Life and disability insurance, generous vacation policy, 403B retirement plan, FSA, Commuter benefits, FIAF family membership (includes free film screenings and invitations to a variety of cultural and arts-focused events)

FIAF is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, marital status, religion, gender, sexual orientation, national origin, disability status, citizenship status protected veteran status, or any other characteristicprotected by law.