Intern - Integrated Campaign Planning, Global Marketing (Summer 2024) - New York, United States - Hasbro

Description

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

About the Internship Program:

Over the course of 10 weeks, a select group of college and university students will join us, gaining valuable work experiences and insights into our most exciting products. Interns engage with Hasbro's beloved brands, gaining meaningful work-experience through day-to-day training, hands-on projects, executive exposure, individual development planning, and mentorship.

• Our program runs between June 10 - August 16, 2024.
• Our internships are paid

What You'll Do & What You'll Learn:

• Support the team that handles the strategic planning process, including the development and implementation of integrated marketing campaigns
• Partner with cross-functional teams including global brand, regional marketing, media, PR, social media, analytics, and creative to ensure flawless execution and alignment with brand objectives
• Own management of the team's tools, including trackers and documentation
• Assist in scheduling touchpoints with key collaborators
• Lead specific aspects of the briefing process, including note-taking and receiving/synthesizing inputs from regions and subject matter experts
• Support in the kick-off of 2025 campaign development as needed, by updating the strategic playbooks and crafting internal and /external marketing materials
• Provide feedback on creative assets during the development process
• Analyze segmentation research and other key data to identify white space opportunities and inform marketing strategy
• Leverage creative thinking, lead competitor analysis and market research, stay updated with industry trends, and gather consumer insights to inform campaign strategies

What You'll Bring:

• Currently enrolled in an accredited, degree-seeking program majoring in Marketing, Business, Communications, Journalism or related degree with at least one quarter or semester left after August 2024.
• Available to work full-time hours for 10 weeks either remotely or hybrid at our New York, NY office location.
• Authorized to work in the U.S. for any employer.
• Digital savviness, a passion for pop culture, updates on the latest trends
• Experience creating outstanding PowerPoint presentations

Applications will be reviewed on a rolling basis until the position is filled.

Hasbro's world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements, and years with the company. Here's a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year-round, Paid Vacation Time and holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving and Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.