- Participate in all aspects of consumer insights, including development, execution, and analysis of consumer insights research addressing customer satisfaction, loyalty programs, purchase behavior, brand positioning, category consumption, etc.
- Support segmentation studies, consumer journeys, and user experience testing through Qualitative research methodologies.
- Support brand and retail teams by executing shopper and in-store insights.
- Mine data to identify opportunities to improve customer satisfaction and retention and/or expand customer base.
- Prepare written and oral presentations with the ability to convey actionable research findings to all audiences through strong data visualization and story telling techniques.
- Responsible for tracking, trending, and reporting research metrics associated with key business performance metrics.
- Manages outside vendors/agency partners to execute consumer research.
- Partner with cross functional business partners to understand questions they are trying to solve and determine how the consumer insights team can help meet the need.
- Participate in short and long term strategic planning for consumer research objectives.
- Consumer advocate ensuring voice of customer is represented in all business decisions.
- Budget management support.
- Model behaviors that support the company's common purpose; ensure guests and team members are supported at the highest level.
- Ensure all activities are in compliance with rules, regulations, policies, and procedures.
- Complete other duties as assigned.
- Bachelor's or Associate degree _required_
- 5 years' experience with qualitative and quantitative research techniques, CPG, or retail industry experience _required_ .
- C-store or Retail experience preferred.
- Expertise in Qualitative research methodologies required.
- Experience with research platforms such as Qualtrics, SurveyMonkey, dscout and Maze preferred.
- _Intermediate_ Microsoft Office skills including Excel
- Passion for sharing the voice of the customer
- Ability to objectively interpret research, extract insights, link to strategies, and communicate in a motivating way
- Knowledge of survey research techniques and methods and experience with questionnaire and discussion guide design
- Ability to synthesize data from multiple sources and leverage both formal and informal research methods
- Strong relationship building and influencing skills
- Excellent written and verbal communication skills
- Data visualization and story-telling skills
- Problem solving and analytical skills
- Ability to take initiative, work independently and as part of a team
- Ability to handle sensitive and confidential information ethically and responsibly
Manager, Consumer Insights - Knoxville, United States - PILOT
Description
Company Description
Pilot Company is an industry-leading network of travel centers with more than 30,000 team members and over 750 retail and fueling locations in 44 states and six Canadian provinces.
Our energy and logistics division serves as a top supplier of fuel, employing one of the largest tanker fleets and providing critical services to oil operations in our nation's busiest basins.
Pilot Company supports a growing portfolio of brands with expertise in supply chain and retail operations, logistics and transportation, technology and digital innovation, construction, maintenance, human resources, finance, sales and marketing.
Founded in 1958 by Jim A.Haslam II and currently led by CEO Adam Wright, our founding values, people-first culture and commitment to giving back remains true to us today.
Whether we are serving guests, a fellow team member, or a trucking company, we are dedicated to fueling people and keeping North America moving.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other characteristic protected under applicable federal, state or local law.
Job Description
The purpose of this job is to support the company's consumer insights efforts by participating in the creation and execution of all aspects of primary and secondary research projects.
Qualifications
Specialized Knowledge
Competencies
Additional Information
Travel
Travel required less than 15%
Physical Requirements/Work Conditions
General office work requiring sitting or standing for long periods of time
37695
Pilot is an Equal Opportunity Employer.
Pilot does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.
All employment is decided on the basis of qualifications, merit, and business need.