Social Media Content Manager - Anaheim, United States - Visit Anaheim

Description

MISSION: Impacting our communities and visitors through the power of travel.

As a Social Media Content Manager, you'll manage Visit Anaheim's social content targeting leisure and business travelers to this top SoCal destination. You'll be responsible for devising strategies to build and engage Visit Anaheim's social audience. Your passion for everything social plus your entrepreneurial spirit will help drive Visit Anaheim's social reputation and impact.

Reporting to the Senior Social Media Manager, the Social Media Content Manager is charged with maintaining Visit Anaheim's brand voice across all Visit Anaheim social media channels while developing/incorporating innovative methods to grow the brand's presence. The Social Media Content Manager will work with the Communications team to ensure that Visit Anaheim's story will be consistently told through all company channels.

PrimaryDutiesandResponsibilities

Responsibilities will include but will not be limited to:

EssentialFunctions:

1. Create and post Visit Anaheim's day-to-day social media content, including developing original assets and copy.

2. Manage community engagement across all social channels, interacting with business and leisure travelers.

3. Responsible for the creation and development of video content appropriate for each social channel, primarily focusing on Instagram and TikTok.

4. Create strategic content for multi-platform storytelling, present a point of view across digital and

social channels.

5. Identify key topics fit for Visit Anaheim's Localhood Stories. Create and manage the success of the content on this channel.

6. Work with the greater destination community and organization's partners to promote local and

regional businesses, including going to local businesses for regular photo and video shoots.

7. Measure and report on the impact of the communications department's efforts against overall business objectives.

8. Report directly to partners and community stakeholders the success of their partnership as it relates to social media initiatives.

9. Continually adopt new technologies including but not limited to the latest Instagram features and upcoming social media platforms.

10. Manage third party platforms and analyze social media tools to identify trends, assess data, create insights, establish future key messages, and provide value to clients.

11. Drive ideation and new methods of social media execution to keep team one-step ahead.

12. Ability to demonstrate success in developing social strategies and their overall impact to the

business' success.

13. Other duties assigned by Senior Social Media Manager.

The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

A consistent and reliable presence at work is necessary.

Hybrid schedule – Work from home Monday, Wednesday & Friday (subject to change).