Sr. Marketing Analyst - Los Angeles, United States - Harnham

Description

Sr. Marketing Analyst

12 Month Contract


Hourly rate:
$45 to $55/hour


Overview :
We are seeking an experienced Sr. Marketing Analyst to join our newly formed "Growth Programs" team for this entertainment company.

The primary focus of this team is Net Add Optimization, with a special emphasis on High-Value Conquesting (acquiring customers from competitors), Winbacks, Movers (relocation), Reconnects, and Referrals.

You will be one of the first two analyst on a new team.


Responsibilities:
Collaborate with business and strategy teams to identify opportunities for customer expansion.
Lead analysis to determine which customer cohorts to target for conquesting, winbacks, and movers, among others.
Proactively engage with stakeholders to address critical business inquiries.
Focus on marketing analytics, with a strong emphasis on churn and customer acquisition.


Skills:
3-5+ years of experience in marketing analytics, with no need for excessive technical expertise.
Proficiency in advanced analytics for customer acquisition and/or churn analysis.
Strong command of SQL.
Familiarity with marketing channels, including direct mail, email campaigns, telemarketing, and digital experience.
Self-motivated and proactive.
Python to automate scripts and modeling
Effective communication skills.


Nice to Have:
Background in the entertainment industry.
Knowledge of Snowflake or Databricks.

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