Director of Digital Marketing - New York - Mosaec

    Mosaec
    Mosaec New York

    2 weeks ago

    Default job background
    Description
    Director of Digital Marketing

    The Director of Digital Marketing is responsible for developing and executing a comprehensive digital marketing strategy that supports the organization's goals and objectives.

    This leadership role involves overseeing all aspects of digital marketing, including website management, social media strategy, content development, campaign analytics, vendor management, and team oversight.

    The Director will ensure that all digital initiatives enhance the brand, drive engagement, and achieve measurable results.

    Key Responsibilities:

    1. Strategic Leadership:
      Develop and implement a forward-thinking digital marketing strategy aligned with organizational objectives.
      Set KPIs and performance benchmarks for all digital campaigns and ensure alignment with business goals.
      Collaborate with senior leadership to align digital initiatives with broader marketing and organizational strategies.
      Stay ahead of industry trends to identify and implement innovative digital marketing tactics.
    2. Team Management:
      Lead, mentor, and develop a multidisciplinary digital marketing team, including the Assistant Director of Digital Marketing, Digital Media Producer, and part-time specialists.
      Foster a collaborative and results-oriented team environment.
      Allocate team resources effectively to meet project deadlines and organizational priorities.
    3. Digital Presence and Content Management:
      Oversee the management and enhancement of the university website, ensuring a user-friendly experience and adherence to best practices in design and SEO.
      Guide the content strategy for digital platforms, ensuring engaging and brand-consistent content.
      Oversee social media strategy and execution, ensuring consistent brand voice, timely posting, and robust audience engagement.
    4. Campaign Analytics and Performance:
      Design, implement and oversee digital campaigns across email, social media, and web platforms, ensuring measurable outcomes and ROI.
      Monitor analytics and generate reports to assess campaign effectiveness and guide decision-making.
      Present data-driven insights and recommendations to senior leadership.
    5. Vendor and Budget Management:
      Manage relationships with external vendors, including creative agencies, web developers, and media partners.
      Negotiate contracts, oversee deliverables, and ensure vendors meet project timelines and quality expectations.
      Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
    6. Special Projects:
      Lead high-priority projects such as website redesigns, CRM integration, or significant campaign launches.
      Coordinate cross-functional teams to ensure successful execution of complex projects.

    Qualifications:

    1. Education and Experience:
      Bachelor's degree in Marketing, Communications, Business, or a related field (Master's degree preferred).
      8+ years of experience in digital marketing, including at least 3 years in a leadership role.
      Proven track record of developing and executing successful digital strategies.
      Experience managing teams and working cross-functionally with other departments.
    2. Skills and Competencies:
      Strong knowledge of digital marketing tools and platforms, including CMS (Drupal and Cascade), analytics software (Google Analytics), social media tools (e.g., Sprout Social), and email marketing platforms.
      Expertise in SEO/SEM, content marketing, and campaign performance analysis.
      Exceptional leadership, project management, and organizational skills.
      Excellent communication skills with the ability to present complex ideas effectively to diverse audiences.
      Adept at problem-solving and decision-making in a fast-paced environment.
    3. Preferred Skills:
      Familiarity with video production, photography, and digital asset management.
      Adobe Creative Suite and Canva.
      Experience managing web design and development projects.
      Certification in digital marketing, Google Analytics, or related fields is a plus.

    Founded in 1853, Manhattan University is an independent Catholic Lasallian institution located in Riverdale, NY that embraces students of all faiths, cultures, and traditions. The mission of the University is to provide a dynamic student-centered educational experience that prepares graduates for lives of personal development, professional success, civic engagement, and service to their fellow human beings. We expect our faculty, administration, and staff to be knowledgeable about our mission and to make a positive contribution to the mission. Applicants from historically under-represented segments of the population are encouraged to apply, as well as those attracted to a university with a Catholic identity. We are committed to a diverse campus community. AA/EO Employer M/F/D/V

  • Apollo Inc

    Digital Marketing

    5 days ago

    Apollo Inc New York

    Position Overview · Apollo Global Management is seeking a senior professional to lead its Digital vertical with the Client & Product Solutions Client Marketing team. Key responsibilities include: · Digital Marketing Job Requirements & Responsibilities: · Establish digital marketi ...

  • Lasante Health

    Digital Marketer

    4 days ago

    Lasante Health New York Full time

    Job Description · We are seeking a skilled Digital Marketer to join our team. The ideal candidate will have strong digital marketing skills and a passion for enhancing community engagement through innovative online strategies. · Responsibilities: · Develop and manage engaging con ...

  • Socotec

    Digital Marketing

    4 days ago

    Socotec New York Full time

    Job Title · SOCOTEC is a provider of niche consulting services within the architecture, engineering and construction industries focusing on high-performance buildings and specialty structures. · Our professionals provide solutions for building envelope, energy efficiency, sustain ...

  • SOCOTEC

    Digital Marketing

    4 days ago

    SOCOTEC New York

    Job Description · We are seeking a detail-oriented and creative Digital Marketing & Communications Specialist to join our team in New York City. · Key Responsibilities: · Web Management: · Overhaul the company website by collaborating with internal teams, both at Local Level (US) ...

  • NoGood

    Digital Marketing

    1 day ago

    NoGood New York

    Job Description · Job DescriptionWe are: · NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands. · We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth ...

  • Manhattan College

    Director of Digital Marketing

    1 week ago

    Manhattan College New York

    Career Opportunities with Manhattan University · Job Title: Director of Digital Marketing · Reports To: Executive Director of Marketing · Department: Marketing · The Director of Digital Marketing is responsible for developing and executing a comprehensive digital marketing strate ...

  • NCAA (National Collegiate Athletic Association)

    Director of Digital Marketing

    2 weeks ago

    NCAA (National Collegiate Athletic Association) New York

    Job Title: Director of Digital Marketing · Reports To: Executive Director of Marketing · Department: Marketing · Job Summary: · The Director of Digital Marketing leads the development and execution of a comprehensive digital marketing strategy to support organizational goals. Thi ...

  • Encore Solutions Inc

    Digital Marketing Coordinator

    4 days ago

    Encore Solutions Inc New York

    We're seeking a results-driven Digital Marketing Coordinator to assist in executing our marketing strategies. · This role involves collaborating with the marketing team to develop content, monitor performance metrics, and optimize digital marketing initiatives across various plat ...

  • Modern Mexican Restaurants

    Digital Marketing Lead

    5 days ago

    Modern Mexican Restaurants New York

    ROLE SUMMARY · Job Title: Account Lead, Digital · Company: Richard Sandoval Hospitality · Classification: Full Time, Non-Exempt · DESCRIPTION · **About Us** · RSH is a hospitality group with global impact. We develop concepts and business strategies that build the reputations, t ...

  • Roc Nation

    Manager, Digital Marketing

    21 hours ago

    Roc Nation New York

    Job Summary: · Title: Manager, Digital Marketing and Strategy (Distribution) · Reports to: President, Distribution and VP, Digital Strategy · Location: New York, NY (Full-Time, On-Site) · The Role: · Roc Nation is seeking a Manager of Digital Marketing and Strategy. This position ...

  • Roc Nation

    Manager, Digital Marketing

    21 hours ago

    Roc Nation New York

    Job Summary: · Title: Manager, Digital Marketing & Strategy (Spirits) · Location: New York, NY (Full-Time, On-Site) · The Role: Roc Nation is seeking a Manager, Digital Marketing & Strategy who will be responsible for the functional and operational success of Armand de Brignac Ch ...

  • The James Beard Foundation Inc

    Digital Marketing Coordinator

    4 days ago

    The James Beard Foundation Inc New York Full time

    Job Title · The James Beard Foundation is a vital cultural institution honoring and advancing the culinary arts industry. · We celebrate, support, and elevate the people behind America's food culture, championing a standard of good food anchored in talent, equity, and sustainabil ...

  • Flow

    Digital Marketing Manager

    20 hours ago

    Flow New York

    About the Company · Flow aims to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings. Our team members a ...

  • healthybaby

    Digital Marketing Manager

    2 days ago

    healthybaby New York Full time

    Job Title · The Digital Marketing Manager is responsible for the execution and optimization of user acquisition, retention, and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes ...

  • SourcePro Search, LLC

    Digital Marketing Manager

    21 hours ago

    SourcePro Search, LLC New York

    Job Title: Digital Marketing Lead · About the Role · We are seeking a highly experienced Digital Marketing Lead to lead our efforts in website development, email marketing, content strategy and other marketing systems related projects. · Key Responsibilities · Lead digital projec ...

  • bread & Butter PR

    Digital Marketing Manager

    2 days ago

    bread & Butter PR New York Full time

    Job Title · A Digital Marketing Manager role at bread & Butter is available for a passionate professional with experience in driving sales through paid social media, Google, and digital marketing tactics. · About Us · We are a full-service communications agency with a focus on fo ...

  • QEB Staffing

    Digital Marketing Apprentice

    6 days ago

    QEB Staffing New York Full time

    Job Description · Acadium is the largest community of digital marketers, helping students and young professionals launch digital marketing careers. We also assist businesses in finding affordable marketing solutions. · This program focuses on matching apprentices with successful ...

  • NextGen Invent Corporation

    Digital Marketing Manager

    20 hours ago

    NextGen Invent Corporation New York

    About the Job · We are seeking an experienced Digital Marketing Manager to lead and execute strategies that build sales pipeline and enhance our brand's visibility. · Key Responsibilities: · Develop and implement digital marketing strategies to align with business goals and incre ...

  • Voice in Sport™, VIS™

    Digital Marketing Specialist

    11 hours ago

    Voice in Sport™, VIS™ New York

    Job Title: Digital Marketing Specialist (Full Time) · Location: Remote / Hybrid · About VOICEINSPORT: · VOICEINSPORT is a leading sports company dedicated to empowering women athletes. We are passionate about amplifying the voices of women in sports and providing a platform that ...

  • Friends of the Israel Defense Forces

    Digital Marketing Manager

    6 days ago

    Friends of the Israel Defense Forces New York Full time

    Job Title · Summary: · FIDF is searching for a Digital Marketing Manager to join its Marketing Team. This role will be responsible for managing, developing, and activating targeted email campaigns to increase donor onboarding, engagement, retention, and satisfaction. · Key Respon ...

Jobs
>
New York City
>
Director of digital marketing