Influencer Coordinator - Dallas-Fort Worth Metroplex
20 hours ago
Job description
Position Title
: Influencer Coordinator
Department:
Marketing
Schedule:
Monday – Friday | Core Business Hours | Onsite
About Us
Avara is a dynamic and innovative company dedicated to creating a sense of community through the shared love of fun, accessible, curated fashion that will inspire women to feel authentically confident. Avara creates and curates a line of women's clothing and accessories that come with compliments guaranteed
Avara was founded in 2018 by a mother, Emily Wickard, who after spending 20 years in Corporate Finance, decided to take a leap of faith and start her own clothing brand. Since its humble beginnings in Emily's home, Avara has grown exponentially, with "Avaraistas" in every state and over 130,000 satisfied customers. In 2023, Avara was recognized as the #1 fastest growing privately held eCommerce company in the country by Inc Magazine.
Our goal is to be the go-to brand for fun, accessible fashion that allows women to celebrate all of life's moments with confidence and joy.
Role Overview
The Influencer Coordinator is a key part of assisting the execution and scaling the influencer marketing program through strong organization, clear communication, and operational excellence. This role manages day-to-day influencer communications, oversees campaign execution from start to finish, and supports program growth through recruitment, reporting, and cross-functional collaboration.
This role is ideal for someone who thrives in a fast-paced environment, loves relationship-building, and is excited to dive into a growing influencer program.
Key Responsibilities
Influencer Management & Communication
- Respond to influencer emails and messages.
- Maintain professional, brand-aligned communication at all times.
- Clearly communicate campaign expectations, deliverables, timelines, and sale details.
- Monitor influencer content to ensure accuracy, brand alignment, and contractual compliance.
- Send timely reminders and proactively communicate any delays or updates.
Campaign Execution
- Manage end-to-end execution of influencer partnerships.
- Draft and secure signed contracts prior to content going live.
- Coordinate product selects assuring variety and support where needed.
- Oversee major launches, including selects, PR shipments, and day-of coordination.
- Collaborate with the Influencer Marketing Manager on budgets, negotiations, and approvals.
Product & Inventory Coordination
- Partner with warehouse teams to ensure accurate and timely order fulfillment.
- Send product selects and manage tracking documents.
- Maintain and update product tracking and high-inventory tracking documents weekly.
Reporting & Performance Tracking
- Update monthly influencer tracking reports (codes, order data, net sales, LTK revenue).
- Monitor weekly performance metrics (LTK, Awin, GA4) and identify optimization opportunities.
- Track monthly revenue goals and support strategy adjustments as needed.
- Manage invoice submission and approval processes.
Recruitment & Program Growth
- Recruit new gifting and paid influencers each month.
- Research competitor strategies and contribute new ideas to improve program performance.
- Support outreach initiatives, pitch deck updates, campaign briefs, and gifting enhancements.
Qualifications
- 1+ years of experience in influencer marketing, partnerships, PR, or social media.
- Strong organizational skills with the ability to manage multiple projects in a fast-paced environment.
- Excellent written communication skills.
- Detail-oriented with strong follow-through and accountability.
- Comfortable analyzing performance data and identifying actionable insights.
- Experience collaborating cross-functionally with marketing, social, and operations teams.
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