SEO and Content Strategist - Shakopee, United States - KEB America

Description

Job Description

KEB America, Inc. is seeking a talented SEO (Search Engine Optimization) and Content Strategist to drive SEO and SEM (search engine marketing) strategies throughout the company's digital properties to join our Marketing team.

This data-driven position is a key member to the marketing team with responsibilities that result in managing site health, driving organic traffic, measuring performance, and spearheading tactics to raise KEB's industrial automation products on SERP.

A successful candidate can demonstrate a proficiency in SEO tools, show a track record of success, can communicate effectively, complete tasks on time, and be open to feedback and coaching.

Responsibilities

· Develop and deliver on strategies that support website content, on-page, technical, crawlability, and UX.

· Conduct keyword and topic research analysis.

· Develop and execute link building and backlink strategy.

· Create editorial plans for the blog and website to increase organic traffic.

· Ensure that all listings on the search engines have the right messaging being pulled from our site content

· Perform continuous auditing, identify and recommend areas for improvement within site structure, page templates and redirects.

· Author and present performance reports to the marketing team.

· Stay up to date on SEO best practices, including algorithm updates, standard methodologies, emerging trends, and competitor techniques.

Skills and Experience Requirements

· Experience with website analysis using a variety of analytics tools including Google Analytics and Google Search Console.

· Experience working with SEO tools (ahrefs, SEMrush, Moz, Screaming Frog, various keyword research tools, etc.).

· Excellent understanding of search engine algorithm changes and ranking strategies, web analytics, and the nuances of links within the SEO ecosystem

· A keen ability to turn insights into recommendations.

· Understanding of WordPress, HTML, JavaScript, and CSS is a plus.

· Adobe Creative Suite

· 3+ years of SEO/SEM experience.

· BA/BS in marketing, communications, or related field

Why KEB America?

KEB America is a leading manufacturer of industrial automation solutions. Product examples include electromechanical clutches and brakes, electric motors, VFDs, PLCs, and Motion Controllers.

KEB works very closely with our customers to design and program highly engineered products and systems. If you see yourself working with quality engineered products and like challenges, then KEB would be a great fit for you