eCommerce Website Purchase Event Tracking Specialist
1 day ago

Job description
We are looking for someone to fix and optimize the purchase event tracking on our eCommerce website.The role involves ensuring that purchase data is properly tracked and sent to platforms like Google Analytics, Google Tag Manager, and other marketing tools.
Key Responsibilities:
Fix Purchase Event Tracking:
Troubleshoot and fix any issues with tracking purchases on the website.
Ensure that purchase data (like transaction value, product details) is captured correctly.
Set Up Google Analytics & Tag Manager:
Implement or fix purchase event tracking using Google Analytics and Google Tag Manager.
Ensure data is sent to Google Ads, Facebook, and other platforms for conversion tracking.
Test & Optimize:
Perform tests to ensure that the purchase event is firing correctly across all browsers and devices.
Work with the development team to make any necessary changes to the website's code.
Reporting:
Document the tracking setup and provide regular updates on the performance of purchase tracking.
Skills Required:
Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Basic understanding of JavaScript and how tags work.
Experience with eCommerce platforms like Shopify or WooCommerce is a plus
Contract duration of less than 1 month.
Mandatory skills:
Shopify, Google Analytics, WordPress, Web Development, Google Tag Manager, Magento, WooCommerce, Web Design, PHP, JavaScript
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