Sr. Channel Marketing Manager - Bellevue, United States - WorldLink

Description

Bellevue, United States

| Posted on 05/06/2024


POSITION TYPE:
Full Time (W2)


LOCATION:
Bellevue, WA

ABOUTWorldLink:
WorldLinkis a rapidly growing information technology company atthe forefront of the tech transformation.

From customsoftware development to cloud hosting, from big datato cognitive computing, we help companies harnessand leverage today's most cutting-edge digitaltechnologies to create value and grow.

Collaborative. Respectful. Work hard Play hard. A place todream and do. These are just a few words that describewhat life is like at WorldLink. We embrace a culture ofexperimentation and constantly strive for improvement andlearning.
We takepride in our employees and their future with continuedgrowth and career advancement. We put TEAM first. We are acompetitive group that like to win. We're grounded byhumility and driven by ambition. We're passionate, andwe love tough problems and new challenges. You don'thear a lot of "I don't know how" or "Ican't" at WorldLink.

If you are passionate aboutwhat you do and having fun while doing it; tired of rigidand strict work environments and would like to work in anon-bureaucratic startup cultural environment, WorldLink maybe the place for you.

We arelooking for a Sr.

Channel Marketing Manager – Mobile NR who will be responsible for driving marketing efforts for mobile product portfolio in the US working closely with wireless regional carriers and cable operators and national retailers (NR).

Furthermore, the scope focuses on integrated go-to-market planning, market analysis, and best-in-class branded experience.

You will provide thought leadership to multiple marketing and cross functional support teams in mobile marketing, corporate marketing, retail operations as well as multiple agencies in the development of demand and traffic generating marketing campaigns, in-store experiences, promotions, and comprehensive advertising materials & plans, including experiential campaigns.

You must develop and deliver executive level recommendations followed by action plans managed to completion.

Roleand Responsibilities:

Formulate and manage channel marketing plans andprograms, including formulating Go-To-Market strategies for national and regionalretailers such as BestBuy, Amazon, Walmart, Costco, BJ's, etc.

, across all of the Mobile product categories:
Phones, Tablets, Watches, PCs, Accessoriesand Services.
Execute marketing tactics flawlessly during all productlifecycle elements while ensuring brand consistency.
Responsible for actively managing multi-million dollardigital advertising programs.
Responsible for the end to end online customerexperience journey.
Manage marketing spend and investment strategies forassigned accounts, evaluating campaign effectiveness while driving attainmentof various marketing KPIs.

Work with cross functional teams (Project Management,Product Planning, Retail, Finance, etc.) to create, update and drive productlaunch schedules, marketing and ecommerce placements for all new productsranged at assigned partners.

Establish a comprehensive master launch preparationschedule capturing all key launch milestones and unique requirements for eachof the assigned accounts.
Work with various teams to establish creative asset (e.g. photography, logos, key visuals, messaging, etc.) delivery schedules thatsupport the needs of each assigned retailer.
Responsible for the strategy for in store customerexperience journey.
Work with various internal teams to conduct datacollections, research and insight creation to determine unique selling pointsfor each retailer.

Work back with broader, central channel marketing teamon various strategic acquisition and retention driving initiatives such ashyper-local, regional strategies and execution.

Collaborate with Cross-functional teams to drive CDM,media, partnership and experiential programming planning and execution.
Lead the foundational elements of the communicationstrategy from 1) translation of the target consumer into addressable audiences,communities and opportunity segments to 2) Leading the preparation of themessaging strategies and toolkits.
Responsible for communicating the product positioningthroughout the team and assisting the sales organization in developing customerpresentations.
Present clear and actionable analysis andrecommendations to leadership and assist in developing comprehensive channelmarketing overview strategy.
Work effectively in a team environment, at times with alimited amount of direction.

Required Experience and Education:

5-7years related experience required.
Bachelor's degree in marketing or equivalent trainingrequired.
Strong knowledge of media production,communication and dissemination techniques and methods.

Necessary Skills and Attributes:
Self-motivatedindividual with the ability to thrive in a team-based orindependent environment.
Detail-oriented with strongorganization skills.
Ability to work in afast-paced environment.
Limited supervisionand the exercise of discretion.
Verbal and written communication skills, negotiationskills, customer service and interpersonal skills.
Strong ability towork independently and manage one s time.
Strong mentoringskills necessary to provide support and constructive performance feedback.
Strong knowledgeof principles and methods for showing, promoting, and selling products orservices.
Strongability to develop marketing strategy, optimizations and execution.

Physical Demands:

Thephysical demands described here are representative ofthose that must be met by contract employee tosuccessfully perform the essential functions of thisjob.

Reasonable accommodations may be made to enableindividuals with disabilities to perform the essentialfunctions.

Whileperforming the duties of this job, the contract employee isoccasionally required to stand, clean, crawl, kneel, sit,sort, hold, squat, stoop, stand, twist the body, walk, usehands to finger, handle, or feel objects, tools orcontrols, reach with hands and arms, climb stairs or laddersand scaffolding, talk or hear, and lift up to 20 pounds.

Specific vision abilities required by the job includeability to distinguish the nature of objects by using theeye.

Operate a computer keyboard and view a video displayterminal between 50% - 95% of work time, including prolongedperiods of time.

Requires considerable (90%+) work utilizinghigh visual acuity/detail, numeric/character distinction, andmoderate hand/finger dexterity.

Performswork under time schedules and stress which are normallyperiodic or cyclical, including time sensitive deadlines,intellectual challenge, some language barriers, and projectmanagement deadlines.

May require working additional timebeyond normal schedule and periodic travel.

WHATwe'll bring:
Duringyour interview process, our team can fill you in on all thedetails of our industry-competitive benefits and careerdevelopment opportunities


A few highlightsinclude:
MedicalPlans
Vision Plan
Short-TermDisability
Long-Term Disability
Critical Illness/ Accident/ Hospital Indemnity/ IdentityTheft Protection
401(k)

WHATyou should know:
Oursuccess begins and ends with our people. We embracediverse perspectives and value unique humanexperiences. WorldLink is an Equal EmploymentOpportunity and Affirmative Action employer. All employmentat WorldLink is decided on the basis ofqualifications, merit, and business need. We endeavorto continue our footprint as a diverse organization byhighlighting opportunities for all people.

WorldLinkconsiders applicants for all positions without regard torace, color, religion or belief, sex, (including pregnancy andgender identity), age, national origin, political affiliation,citizenship status, marital status, military/veteran status,genetic information, sexual orientation, gender identity,physical or mental disability or any other characteristicprotected by applicable laws.

People with disabilities who needassistance with any part of the application process shouldcontact us.

Thisjob description is designed to cover the main responsibilitiesand duties of the role but is not designed to be acomprehensive list of all.

Salary/Pay Range:
$30.00-$53.00/hr (Depending on experience)

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