Sales & Marketing Lead, Training - Huntersville, NC
1 month ago

Job summary
The Sales & Marketing Lead, Training is responsible for driving awareness, demand, and enrollments for Everblue's open-enrollment training programs.Responsibilities
- Take ownership of all customer-facing interactions for open-enrollment courses,
- Conduct outbound follow-up to convert inquiries into enrollments and re-engage past students,
,Manage course enrollments, extensions, and student placement,
,Upsell and cross-sell relevant training offerings to existing students and alumni,
,Maintain deep knowledge of Everblue's training catalog certifications and target audiences,
,Plan execute optimize marketing campaigns to drive course awareness inquiries enrollments build optimize enrollment-focused content including emails landing pages course promotions manage paid advertising campaigns across Google Bing Meta adapt SEO content strategies account AI-driven search summarization discovery behaviors track report analyze campaign enrollment performance continually improve results collaborate Head Marketing ensure campaigns align strategy messaging brand
Job description
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